Emirates NBD launches global call for metaverse start-ups to transform the future of banking, powered by DIFC Fintech Hive and Microsoft

• Bank’s first play in the metaverse to enhance customer experience for the new virtual economy
• Aligned with the Dubai Metaverse Strategy aimed to position Dubai in the top ten metaverse economies of the world

Dubai, UAE, 17 August 2022: Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, has launched a global accelerator programme for metaverse start-ups to enhance customer experience for the new virtual economy, in partnership with the Dubai International Financial Centre (DIFC) Fintech Hive, the largest financial technology hub in the Middle East, Africa and South Asia (MEASA) region, and powered by technology provider Microsoft.