The Mainstream Moment for Foldable Smartphones Is Here
I have worked my entire career as an engineer, and I have seen many innovations at Samsungthat have pushed the limits of what’s possible with smartphones.Our mission is, and always has been, to create technology that makes people’s lives better. Ten years ago, we set out to create a transformative technology by looking at the one thing all smartphones were synonymous with—a flat rectangular display. We asked ourselves a simple question:How can we have it all– a bigger screen and better portability?
We saw an opportunity not only to design a new shape but also to create new experiences that had never been possible with a smartphone before. Overcoming many technological hurdles, we successfully introduced the first-ever foldable smartphone in 2019 and have changed the future of our industry ever since.
Last year, we sawalmost 10 million foldable smartphones shipped worldwide. That’s an industry increase of more than 300% from 2020, and I predictthis fast-paced growth will continue. We are reaching the moment where these foldable devices arebecoming widespread and staking a bigger claim in the overall smartphone market.
More importantly, Samsung Galaxy foldables have changed the way we use mobile devices and helped enablebetterlifestyles for users worldwide.
As Lifestyles Evolve, a New Legacy Unfolds
The world is more connected than ever and is moving at a much faster pace. Work and play intermix, and the lines betweenthe physical and digitalworld have blurred. Where we turn for work, entertainment, wellnessand more has become a single place—our phone.As such, our users need aflexible deviceto keep up with their dailydemands.
The Galaxy Fold and Galaxy Flipdeliveron that mandate.Last year, 70% of Galaxy foldable usersturned to the Flipto help them see the world from a different point of view. Flip users love owning a device built for self-expression, whether choosing bold color options for their device or taking pictures in a new way with Flex mode.
It’s a different experience with the Fold. Nearly one out of threeGalaxy foldable users last year opted for thisultimate productivity device,which has empowered them to do more through hyper-connected, individual computing. Fold users love the multitasking capability of a screen that doubles in size, so they can be more efficient and get things done faster.
Both foldable users have enthusiastically embracedwhat we have created. Their response is our biggest motivation to push forward, and that’s why we arecommitted to this journey of seeking new possibilities for mobile innovation.
This year, we’ve made advancementsin every detailandopened the new experiences enabled by thesebehavior-shiftingdevices.I am excited to see people to discover new ways to do more of the things they love with the new foldable.
Of course, this wouldn’t have been possible withoutthe open collaboration and a shared desire with ourpartners to continuously bring new innovations to the mobile category. We are working with industry leaders including Google, Microsoft and other carrier partners to expand the experiences that are possible throughout the foldable ecosystem.
RedefiningWhat’sPossible for People Everywhere
Three years ago, Galaxy foldables could be summed up in a single word: radical. Very quickly, however, it became clear that this groundbreaking, flexible designfit perfectly into modernlifestyles. As a result, what was once a noveltythree years ago, is now the preferred choice for millions.
At our upcoming Unpacked on August 10th, you’ll see that the impact of our innovation is not only about what technology can do. It’s about what youcan do. We’ve once again taken our inspiration from the most important source—Galaxy users—to push the limits of what’s possible.
I can’t wait to show you the potential of our new Samsung Galaxy foldables as the ultimate tool for both productivity and self-expression. Now, you cando more than you ever thought possible, all at once, on one device.
Get ready to unfold your world.
By Dr. TM Roh, President & Head of MX Business
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry, and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.