Microsoft launches HoloLens 2 in the UAE, empowering organizations with the innovation of mixed reality

Microsoft launches HoloLens 2 in the UAE, empoweringorganizations with the innovationof mixed reality

The ergonomic, untethered, self-contained holographic mixed reality headsetprovides out of box value with enterprise-ready applications and is backed by the reliability, security, and scalability of Microsoft’s Cloud and AI Services.

20July,2022; Dubai, United Arab Emirates –Microsoft today announced the availabilityof its industry leading HoloLens 2 mixed reality headset in the UAE.HoloLens 2 provides the most comfortable, intuitive, and immersive mixed reality experience available, delivering enterprise value across key sectors with Dynamics 365 business applications and industry ISV solutions, backed by the reliability, security, and scalability of Microsoft Azure.

Microsoft’s comprehensive mixed reality platform blends the physical and digital worlds, across the spectrum from augmented reality to virtual reality, extending computing beyond two-dimensional screens to fundamentally transformproductivity and optimize operations.Thousands of leading organizations across the globe in industries such as manufacturing, construction, healthcare, retail, and education are using HoloLens 2 and Azure mixed reality services tosave significant costs, reduce energy consumption and operational emissions, improve learning and retention, enhance the delivery of patient treatment, and boost employee and customer satisfaction.

“Once again, Microsoft demonstrates its commitment to the UAE as we continue to invest and bring innovative solutions to market,” said Ihsan Anabtawi, COO de and CMO, Microsoft UAE. “HoloLens 2 is a cutting-edge device ahead of its time, with AI-powered holograms that respond to commands and interact with real-world surfaces in real time. We are confident that enterprisesin the UAE and beyond will leverage it to accelerate their digital transformation journeys and contribute to sustainable economic growth by innovating with confidence and collaborating without boundaries.”

A Forrester Total Economic Impact Study commissioned by Microsoft showed that HoloLens 2 offers a 177 percent return on investment (ROI) over three years, as well as improvements to employee health and safety, business continuity, customer experience, and customer outcomes.“As we shift to the next computing paradigm, Microsoft isexcited to upskillevery business and every developerto build secure, collaborative metaverse experiences using best-in-class hardware, intelligent cloud services and cross-platform tools.” said Ksenia Ternavskykh, Mixed Reality Product Marketing Lead, Microsoft Middle East and Africa.“By starting with mixed reality, organizationscanderive significant and quantifiable impact today and build necessary capabilities tobe ready for the future.”

HoloLens 2 enables organizations to empower their workforce from day one with mixed reality apps from Microsoft Dynamics 365 andoffers over 200 applications from its rich partner ecosystem, across Independent Software Vendors, System Integrators and Digital agencies, to address unique industry-specific use-cases. HoloLens 2 will act as a business catalyst and empower partners to create new value, increase revenue, and improve customer relationships by offering mixed reality capabilities.

Redington has been appointed as the sole distributor for HoloLens 2 in the UAE and has been fully onboarded together with a number of partners.

“As a market leader in broadline and value-added distribution, boasting a wide portfolio of world-class brands, Redington Gulf is uniquely positioned to offer end-to-end solutions with Microsoft HoloLens 2. With the combined strengths of both our business divisions – Volume and Value, our extensive partner network can craft creative and customized solutions with Microsoft HoloLens 2 to addunparalleled value for their customers’ operations. We have seen a high demand for mixed reality across a variety of industries and together with our strong partner ecosystem, we are primed to help customers leverage mixed reality solutions and become more innovative than they ever thought possible,” said Viswanath Pallasena, CEO, Redington Gulf.


About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft opened its Dubai-based headquarters in 1991, which, today, oversees operations across the region.

About Redington

Redington Gulf is the largest distributor of IT products in Middle East and Africa. The business model is purely channel oriented and empowering channel partners with technology through trainings and joint engagement is at the core. These solutions span across technology domains such as Networking, Voice, Servers, Storage, Software, Security and Infrastructure and emerging technology brackets such as Hyper convergence, Cloud Computing and Big Data Analytics. Redington continues to be a pioneer in understanding, helping, and assisting partners and customers to digitally transform themselves by leveraging Cloud technologies. With increasing vendor relationships in various parts of Middle East and Africa we ensure that all the requirements of the channel are met under one-roof. For more visit

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