Samsung Unveils Experiential Virtual Playground‘Space Tycoon’ on Roblox

Samsung Unveils Experiential Virtual Playground‘Space Tycoon’ on Roblox

SEOUL, South Korea– July18, 2022 – Samsung Electronics Co., Ltd. today announced thelaunchofSamsung Space Tycoon(“Space Tycoon”),a virtual playground built inside theglobal metaverseplatformRoblox.Space Tycoonis a virtual space where users can create and play games and share experiences using Samsung Electronics’ products together with alien characters in space, taking design and functionality cues from business simulation ‘tycoon’ genre.

Samsung has created thisservice targeting Gen Z customers to providethem with an integrated, metaverseexperience where they can create and enjoy theirvery own Samsung products. Samsung’s aim is to enableGenZ customersto experience the brand and interact with one another.

“Space Tycoon is designed to be a playground where many customers can experienceunlimited possibilities of virtual spaces,” said Jinsoo Kim, Executive Vice President at Corporate Design Center in Samsung Electronics. “We wanted to give our Gen Z customers a chance to experience Samsung products in a way they have never done before. We will continue to showcase content that can deliver more meaningful and entertaining digital experiencesfor both our current and future customers.”

Set in the Samsung Space Station as well as the research laboratory where alien characters conduct research on Samsung’s newest products, Space Tycoonconsists of threespecific play areas:the Mining Zone for resource procurement,the Shop for game item purchase, and the Lab for product manufacturing.

In Space Tycoon, using the excavated resources,users can designvarious Samsung products—from Galaxy- smartphones to various TVs and home appliances—and purchase or upgrade game items.Users can get creative by starting with real-life products and giving them a makeover to become in-game gadgets. For example, the foldable smartphone Galaxy Z Flipcanturninto a bag or a scooter,just as users will be more imaginative with the Jet Bot vacuum cleaner turning into a hoverboard or The Serolifestyle TV into a one-person helicopter.

Currently, over 20 Samsung products are available in the Shop where the colors of their purchased items can change randomly depending on the levels achieved, and new series ofproducts will be regularly updated.

Space Tycoon will simultaneously launch in 14 languages, including Korean, English, Chinese, and Spanish. Additional features where users can interact with oneanother, share their creations or attend exclusive virtual parties will be further added in the future. In addition, Samsung will holddedicated online eventsthrough its website under the#YouMakecampaign that is focused on coloring and collecting Samsung products.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit Samsung Newsroom at

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