selfologi receives international recognition from MACH Alliance forsetting new digital benchmarks in healthcare

selfologi receives international recognition from MACH Alliance forsetting new digital benchmarks in healthcare

First-of-its-kindplatformto discover, learn about, and book cosmetic treatments onlinerecognised as a global leaderfor advancing composable commercein digital customer experiences

Dubai, UAE – 30 June 2022:selfologi, the first-of-its-kindcosmetics treatmentsmarketplace, and its technology partner, Grid Dynamics HoldingsInc.(NASDAQ:GDYN), received global honours as the Best Health/Pharma Projectat the inaugural MACH Alliance Awardsforadvancing innovations in composable commerce and optimising future-proofed solutions. The coveted accolade was presented to Rob Pye, CEO of selfologi and James Bullock, Vice President of Customer Success for Grid Dynamics, in a prestigious gala evening, in the presence of global executive leaders, technology decision makers and practitioners.

The MACH alliance advocates the use of a fully headless, composable approach to technology, using a Micro Services, API First, Cloud Native Saas, Headless framework for technology selection, which is the approach selfologi has taken to their website, with their technology partners, Grid Dynamics.Held in London, the Awards aim to rewardthe world’s leading projects that are creating measurable business value by solving complex technical problems. Following an extensive nomination processof nearly 100 international applications, selfologi was selected as thecategory leader for the most outstanding use of MACH technologies in health/pharma.

Embracing a composable approach has had a profound impact on the platform from day one. The first phase of the site was launched in September 2021with a content-first approach, empowering the business to build an audience six months ahead of the commercial debutof the marketplace in March 2022. Launching at speedenabledthe brand to establish its domain, driving early content indexation and SEO optimisation, with the site appearing in millions of searches since launch.

“We are thrilled to receive this prestigious recognition by the MACH Alliance, underscoringinternationalconfidence in our vision to chart a new future forcosmetic treatments,” said Rob Pye, CEO of selfologi.“selfologi’smodern, agile, and business-ready digitaltechnologies, powered by a hyper-flexible composable commerce ecosystem, seamlessly meet market demandsof mobile-firstexperiences. Together with our partners at Grid Dynamics, we will continue todeploy rich digitalexperiencesat speedas we deliver on our ambition to become the ultimate destination for users to discover, learn about, and book cosmetic treatments online,” he added.

selfologicombines fun, engaging, and original contentin English and Arabicwith in-depth SEO capabilities to create a dynamic, consumer-centricdigital destination. Treatment guides and product catalogues are seamlesslyintegrated in a frictionless product discovery journey, where all written content directly links to the marketplace so consumers can view – and book– their preferred clinicsand practitioners. The consumer experience is further enriched with ratings and review functionalities.

For partner clinics and practitioners, selfologi is powered by a hyper-responsive, cloud native B2B platform. Business-ready solutions allowquick and easy access to manage calendars, accept and edit bookings, amend pricing, add discounts and accept online payments. The platform’sfuture forward digital architecture facilitates end-to-end integrations, deployment, and monitoring to help partners advance their digitalisation and e-commerce credentialsat speed,without the challenge of bringing together complex technology from scratch.

“By taking an API-first, cloud-native approach combined with best-in-class MACH technologies, we delivered the scalability and flexibility required to ensure the company’s business goals were achieved,” said James Bullock, Vice President of Customer Success for Grid Dynamics. “The recognition from the MACH Alliance in winning this prestigious award validates the strategic approach as well as the technical expertise and unwavering commitment brought to the project by everyone involved. We’re proud to be part of such a successful initiative.”

For more information, visit

– ENDS –

About selfologi

Based in Dubai, UAE, selfologi is the first-of-its-kind digital destination that empowers consumers to discover, learn about, and book cosmetic treatments online. The platform provides authentic and original content in Arabic and English, that has been developed by global industry experts,empowering people with trusted knowledge and information. With the biggest collection of clinics and practitioners in the region, it is the first cosmetic treatments marketplace to be licensed by the Dubai Health Authority (DHA) and Department of Health – Abu Dhabi (DoH).

selfologiwas recently awarded the Most Innovative Digital Healthcare Solution of The Year by Entrepreneur ME and recognisedby Forbes Middle East among the Most-Funded Start-Ups in MENA.

About Grid Dynamics
Grid Dynamics (Nasdaq: GDYN) is a digital-native technology services provider that accelerates growth and bolsters competitive advantage for Fortune 1000 companies. Grid Dynamics provides digital transformation consulting and implementation services in omnichannel customer experience, big data analytics, search, artificial intelligence, cloud migration, and application modernization. Grid Dynamics achieves high speed-to-market, quality, and efficiency by using technology accelerators, an agile delivery culture, and its pool of global engineering talent. Founded in 2006, Grid Dynamics is headquartered in Silicon Valley with offices across the US, UK, Netherlands, Mexico, Switzerland, India, and Central and Eastern Europe.

To learn more about Grid Dynamics, please visit Follow us on Facebook,Twitter, and LinkedIn.

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