Samsung announces winners of the Bespoke Local Design Contest

Samsung announces winners of the BespokeLocal Design Contest

Dubai, UAE30June 2022:Samsung Gulf Electronicsannouncedthe winners of the UAE themed Bespoke Refrigerator contest, #InspiredbytheNationat the iconic Dubai Mall Samsung Store. The competition was part of the brand’s ongoing efforts to enrich a truly one-of-a-kind home experience by putting the power of personalization in consumers’ hands and opening the door to creatives to express their passion and unlock their artistic selves.

For the first prize, Fatima Baobaidwon a trip to the capital of design for three days, to Milan, Italy. Her designs are set to be displayed in key retail stores throughout the UAE. Baobaidalso won two units of the Bespoke Refrigerator.

BurcinArabul, Director of Home Appliances at Samsung Gulf Electronics, said, “Our competitions always aim to bring our brand closer to the needs of consumers. ‘Inspired by the Nation’holds the added quality of bridging the culture of the UAE nation with Samsung’s Bespoke designs, which offer enhanced modularity that seamlessly integrate into every home. The judges had a very difficult task at hand choosing among more than 150contestants whose designs celebrate the UAE landscape, food, architecture and diversity.”

Winning the second place is MihaelaNinawhose design will be featured alongside the first prizewinner in a selection of key retail stores across the UAE. Mihaelawill also take home two units of Bespoke Refrigerators.

The contest was assessed by three renowned influencers, selected for their exceptional expertise in food, lifestyle, art and design. Judges included Jacob Abrian, Nisrine EL Lababidi and Chef Alexandros Sperxoswhoshortlisted three winners out of 155 entries for their outstanding UAE themed Bespoke designs. The selection was based on the overall quality of the design approach,how expressive is the design, the design modularity, the use of colors, patterns to blend with bespoke configuration and the harmonization with the contest theme #InspiredbytheNation.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

For more information, please visit www.samsung.com

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