First Ever‘Phygital NFT’of Vikas Khanna Goes Live on

First Ever‘Phygital NFT’of Vikas Khanna

  • MichelinStarChefVikasKhanna’s‘SacredFoodsofIndia’1stPhygitalunitofthe bookgetssoldat $50,000
  • MichelinStarChefVikasKhannabecomesfirstpersonevertohave“Phygital NFT” minted
  • PhysicalandNFTversionsoflimited-edition‘SacredFoodsofIndia’bookgets unveiledinDubai


Dubai, June 24th, 2022:, World’s first ‘Phygital’ platform has launched first-ever digital twin and NFT of ‘Sacred Foods of India’, a limited-edition book by Michelin Star awarded Chef Vikas Khanna, in Dubai on Thursday. The first Phygital unit of the sandalwood book was bought by Mr. Sanjeh Raja from ICCA (international Centre of Culinary) at a price of $50000. This magnum opus work by Chef Vikas Khanna is a limited-edition book that brings recipes of prasad, and foods served at various holy places around the country. has created Non-Fungible Tokens (NFTs) of the book which will enable Vikas Khanna’s fans and those interested in rare collectables to own original NFT along with physical book. This purchase will authenticate the originality of this limited- edition work, and ownership of the asset cannot be duplicated in any form. This is the first-ever collaboration for Chef Vikas Khanna with a Web 3.0 enterprise, and in the times ahead, there is a possibility he can create more augmented reality

(AR) and virtual reality (VR) assets of his works and creations.

The first NFT project of Chef Vikas Khanna and the first Indian book launched as an NFT, “Sacred Foods of India” is a tribute to the culture & heritage of India. Eight years of meticulous labor, “Sacred Foods of India” by Chef Vikas Khanna is a one-of-a-kind limited-edition luxury and a rare collectible asset with

Rare Gemstones, Swarovski crystals and embellished with gold gilding. The book comes in creatively engineered Walnut and Maple wooden box or highly limited edition (only 2) of pure Sandalwood box, acquired with official Indian Government Certifications. The paper used is acquired from special sources from Italy, that will last for generations, which is also treated with embossed knurling to give that canvas painting feel. Vegetable ink sourced from Japan is used for printing the scripts. Even the glue used is vegetable glue, researched and developed in Germany.

Speaking at the launch, Mr. Ganesh Raju, CEO, said, “Starting today, World is going to witness anew evolution in the digital space! And we are happy to partner with a ‘Brand’ by himself, Vikas Khanna, tocreate NFTs of his greatest work to date. Web 3.0 will transform the way in which enthusiasts of unique collectibles will engage with him. Considering Chef Vikas Khanna’s popularity and theuniquenessofthisbook,weexpecttheNFTsofthisworkwillacquiregreateminenceastimepasses.Weareveryexcitedasthefirstsandalwood phygitalunitofthebookissoldat50000$.WhatagreatStart!

In these fast-changing times when the world of internet is metamorphosing into the future rapidly, it isimportant we take the big leap forward. ‘Sacred Foods of India’ is very dear to my heart, and I wish this willbe a prized possession for those who are interested in buying or investing into works of passion. am happyto be associated with, World’s first ‘Phygital’ platform, which will enhance user experience bygenerations. The clarity in vision of those behind makes me believe, together we are going tocreate a great asset via this launch. I welcome one and all to be a part of my journey, as I take a giant vaultinto thenewageof internet,” added Chef Vikas Khanna.

While the technology world has been talking about augmented reality (AR), virtual reality (VR), machine learning (ML), and artificial intelligence (AI), the emergence of Metaverse, which can be defined as a simulated digital environment using all the earlier mentioned tools along with blockchain, is all set to mimic the real world. The new-age digital spectrum has created new assets and built avenues to trade with them. Non-fungible tokens (NFTs) are digital assets using which one can trade across products, including online- only assets. A NFT is a non-interchangeable unit of data stored on a blockchain that can be sold or traded. Metaverse, NFT combined with other advanced tools is Web 3.0 transformation which the World has started to experience.

About is country’s first ever platform that brings Metaverse, NFT, and Digital Twin together to enable users claim ownership of physical + digital assets with certified proof of authenticity. From those interested in dealing with unique collectibles to rare artifacts, will be a healthy community of highly astute customers.

Since its inception, has created excitement among companies trading in jewelry, boutique furniture, artifacts, sports, entertainment, and other sectors, and is all set to sign many prominent Brands, Enterprises, and few celebrities as partners. will be the first ever platform to provide the best experience of physical and experiential shopping in the virtual world. This is the only platform which will enable customers experience and own both digital and physical variants of any and every asset. has to date invested USD 10 million, through internal accruals from founder and seed investors, to build a robust technology platform that is all set to provide a unique experience to its partners and customers. The money invested has gone in to develop the backend software and to strengthen Network across India. Currently, has physical offices across 45 cities in India, Bangladesh, and Nepal, and has developed strong connect with prospective partners. Partners will create or add their NFTs to platform to be sold or traded.

About Chef Vikas Khanna:

Vikas Khanna is an internationally acclaimed Indian American chef, film maker, and author. He is a James Beard nominee and one of the first Indian chefs to be awarded a Michelin Star in the U.S. He has been featured amongst the 10 most influential chefs in the world by Deutsche Welle and Gazette Review. He is the host of MasterChef India, Twist of Taste and Mega Kitchens on National Geographic. Author of 38 award winning books, including UTSAV (World’s most expensive cookbook) and the creator of documentary series Holy Kitchens and Kitchens of Gratitude. He founded the Museum of Kitchen Arts, which is home to thousands of India’s unique kitchen tools and equipment, located at his alma mater, WGSHA, Manipal, India. His restaurants, Kinara and Ellora in Dubai are rated as Favorite Indian restaurant by Conde Nast. His

initiative Feed India served more than 65 million meals during the Covid-19 Pandemic. The Last Color marks

Khanna’s debut as a film writer and director which was eligible for OSCARS race for Best Feature, 2020.

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