SO PRETTY THIS SUMMER: FASHION EXHIBITION SOPRITTI RETURNS TO DUBAI, BRINGING WITH IT SOME OF SOUTH ASIA’S BEST DESIGNERS
Pritti Nanda’s#SummerAffair22 exhibition will showcase topSouth Asiandesigners, including Misha Lakhani, Rina Dhaka, and Rizwan Beyg
Dubai, UAE –May 28, 2022:Returning for its 27th season, the SoPritti exhibition – one of the UAE’s leading fashion, glamour, and lifestyle events – is back for its highly anticipated summer edition, showcasing a roster of prominentSouth Asian designers at Swissôtel Al Murooj on Saturday, June 4.
The coveted event has garnered widespread acclaim across the UAE’s fashion community for being the only exhibition to bringrenowned Indian and Pakistani fashion, jewellery, and accessory designers to the UAE. The glamourous one-day event will featureunique items from a mix of distinguished and debutant designers and distributors.
This summer’sedition will see high-profile designers showcase intricate collections and world-famous couture lines to the UAE’s most refined fashionistas. Some of the South Asian designers set to be involved include award-winning Indian fashion designer Rina Dhaka, Pallavi Puri,who recently introduced her Emirati line to coincide with Ramadan in Dubai,andthe elegant, exclusive ethnic-wearof Studio Sajid.
Created by Dubai-based event management veteran Pritti Nanda, SoPritti has grown in popularity among both exhibitors and visitors as the showsuniteSouth Asia’s biggest names in fashion and lifestyle, blurring the lines between geographic borders.
“Catering to the UAE’s booming fashion landscape, the designers we will feature at the summer exhibition have been handpicked to showcase their exclusivecollections,which include both classic and urban styles to complement the diverse tastes of residents,” said Nanda.“As always, they are affordable, cool, and comfortable – perfect for summer. What makes the SoPritti exhibition stand out is that every shopper is offered a personalised shopping experience.”
The event is free to attend and open from 10.30am to 4.30pm.
SoPritti is a UAE-based initiative that brings customers the best in fashion and art through glamourous and exclusive exhibitions. Established in 2011 by Pritti Nanda, a regional innovator in event organisation, SoPritti already boastsannual participation by some of South Asia’s most influential designers. SoPritti’s events all support good causes and raise awareness around different issues, including the well-being of less fortunate children in the UAE and around the world.