Zoho announces new unified marketing platform for businesses to deliver improved customer experience
An all-in-one platform that enables marketers to orchestrate day-to-day tasks and improve campaign management, reporting, and deliver improved personalized customer experience
Dubai – UAE 10 May, 2022: Zoho Corp, a leading global technology company, today announced Zoho Marketing Plus, a new unified software that combines a powerful mix of marketing capabilities to provide stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results.
The new software packs an innovative mix of marketing tools that helps marketing professionals better understand customers, make more informed decisions, and ultimately drive better results, growth, and revenue.
“Consumers and digital marketing continue to evolve at warp-speed, and marketers are struggling to keep up. It’s becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data, and ROI,” said Hyther Nizam, President, Middle East and Africa at Zoho.
“The complexity of data and personalization at-scale only raises pressure on marketers and CMOs to deliver effective campaigns and revenue. By eliminating redundancies and confusion arising from multiple siloed solutions, Zoho Marketing Plus maximizes productivity and teamwork, allowing marketers to stay nimble and collaborative amid evolving customer needs. When marketers aren’t bogged down by operations, they can deliver creative campaigns that promote meaningful relationships between the brand and customers.”
The new platform boasts advanced features including a centralized workplace, known as “Brand Studio”, AI-powered data analysis, integration with third-party solutions, a unified digital brand asset creation and repository, improved collaboration across campaigns as well as an accurate and real-time measurement for improved business intelligence and customer impact.
Designed to boost overall visibility, Zoho Marketing Plus combines the capabilities of multiple Zoho applications including Campaigns, Social, Webinar, Analytics, Marketing Automation, Workdrive, PageSense, Survey, and Backstage. This newest iteration of Marketing Plus will continue to evolve through tighter integrations with existing Zoho tools such as Cliq, as well as new apps including LandingPage, a no-code page builder that enables marketers to create high-converting website landing pages in minutes without needing a developer-level skillset.
With 50+ apps in nearly every major business category, including sales, marketing, customer support, accounting and back-office operations, and an array of productivity and collaboration tools, Zoho is one of the world’s most prolific technology companies. More than 75 million users around the world, across hundreds of thousands of companies, rely on Zoho every day to run their businesses. Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. The company is privately held and is headquartered in Chennai, India. Additional offices are in the United States, India, Japan, China, Canada, Singapore, Mexico, Australia, the Netherlands, Brazil, Saudi Arabia and the United Arab Emirates. For more information, please visit www.zoho.com/ .