JAEGER-LECOULTRE PRESENTS ‘IN PERPETUAL MOTION’, A NEW VIDEO STARRING BENEDICT CUMBERBATCH

JAEGER-LECOULTRE PRESENTS ‘IN PERPETUAL MOTION’, A NEW VIDEO STARRING BENEDICT CUMBERBATCH

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To mark the launch of its new Polaris Perpetual Calendar watch, Jaeger-LeCoultre has created a visually captivating video called In Perpetual Motion. Starring Benedict Cumberbatch, a long-time friend of the Maison, it focuses on the notion of time and its relationship to three natural environments: lakes, forests and the heavens.

In the video, Benedict is immersed in each of these environments in turn, wearing the new Polaris Perpetual Calendar, as he narrates an evocative text that reflects on concepts of perpetual movement and action – the eternal cycles and ever-changing sense of time, as expressed by the natural world.

Keeping Perpetual Time

For Benedict Cumberbatch, the new Jaeger-LeCoultre Polaris Perpetual Calendar may be the ideal timepiece: “The world is moving very fast and our involvement with it is constantly changing, from one day to the next,” he explains. “Whether I’m running or reading or sitting still and contemplating the world, the Polaris Perpetual Calendar really is a watch that fits in with all scenarios and will give me the essential information I need every day.”

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