Samsung launches the Anti-Counterfeit Program (ACP) on World Intellectual Property Day

Samsung launches the Anti-Counterfeit Program (ACP) on World Intellectual Property Day

Customers can now upload photos of suspected counterfeit unit and receive a swift authenticity confirmation from a Samsung brand protection team

Dubai, UAE, 27 April 2022: Samsung Gulf Electronics today announced the launch of the Anti-Counterfeit Program (ACP) in the UAE, Kuwait, Qatar, Bahrain and Oman as part of the organization’s broader ESG initiatives. ACP reaffirms the brand’s commitment to social and environmental responsibility against the risk of low-quality counterfeit products. These increase possible cause for serious injuries to the consumer and add pressure on the environment with the significant growth of e-waste, and more.

“World Intellectual Property Day offers a chance to truly raise awareness on the dangers and potential risks of counterfeit products and activities. Counterfeit affects virtually every country in the world and fuels illegal activities. In addition to that, fake goods are produced in very low quality which shortens the life span of the items. I am delighted to be part of such an ambitious program and service offering at Samsung, and now announce the Anti-Counterfeit Program next to the Product Verification Service for all consumers wishing to take part in meaningful and impactful acts at the benefit of social and environmental concerns,” said Kiran Tewari, Director of Customer Service, Samsung Gulf Electronics.

On World Intellectual Property Day, Samsung is once again contributing to raising awareness of how copyrights and trademarks may impact the daily life of consumers. The brand developed an awareness video about the risk of counterfeit products on consumer safety and introduced its newly launched “Product Verification Service” under ACP for customers to upload photos of suspected counterfeit products and receive a swift confirmation over its authentication from a Samsung brand protection team.

Samsung is working hard to combat the brand’s counterfeit products as part of its social responsibility to protect the consumers from their hazardous risks as well as the environment, incentivizing recycling processes for the counterfeit items.

Customer can visit https://www.samsung.com/ae/find-fake/ and check all the details and apply for Product Verification Service for an existing or desired device for the brand protection team to confirm whether the product is original or counterfeit.

For more information, please visit www.samsung.com

-ENDS-

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, memory, system LSI, foundry, and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com

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