Reveal your extraordinary with the new FLE XXL mascara this holy season!

Reveal your extraordinary with the new FLE XXL mascara this holy season!

Xtra Volume,Xtra fulness, Longer lashes for your Eid look

Priyanka Chopra Jonas’s favorite eye look for EID

Introducing the NEW False Lash Effect XXL Mascara, inspired by salon lash extensions, and mastered by Max Factor – a mascara that gives a dramatic result that lasts all day.

Priyanka Chopra Jonas’s new favourite combo for the perfect Eid eye look: NEW FLE XXL Mascara, NEW browfinity longwear brow tint, colour Xpert waterproof liner, brow shaper pencil.

The NEW XXL Mascara along with the other Max Factor eye products will be your best allies during to achieve the best eye looks this EID



MAX FACTOR False Lash Effect XXL Mascara : [75 AED]

Developed with patented technology, the high-performing full-stretch formula of Max Factor’s False Lash Effect XXL Mascara visibly lengthens lashes by up to 70%, stretching beyond the tips of lashes. The unique formula is also responsibly sourced, made without fragrance, mineral oil and talc.

Going beyond lengthening, the mascara also gives Xtra Volume and Xtra Fullness, whilst being smudge proof as well as clump free. Allowing a buildable application, the strongest results are visible by applying an additional layer, and letting the formula dry between coats. In addition, its hourglass brush and petal shaped bristles allow for a smooth application, with 78% of study participants agreeing that the brush grabs onto even the thinnest of lashes, creating maximum effect.

The newest addition to the False Lash Effect range, the XXL Mascara, is the brands biggest mascara yet – created to give you fuller, longer, and more dramatic lashes. It’s time to say goodbye to false lashes and enhance your real ones with an innovative formula that lengthens from base to tip.


  • High performing formula
    • Patented technology in a unique formula:
      • Extendable flexible film that adheres to lashes
      • Polyacrylic polymer that’s water absorbent
      • Fibres which add length to your lashes and Arginine
      • Visible lengthens lashes by up to 70% – a full stretch formula that extends beyond the tips of the lashes
      • Formulated without fragrance, mineral oil and talc
      • Responsibly sourced via minerals
  • Hourglass brush: Petal shaped bristles to catch every lash, even the thinnest ones
  • Buildable application
  • Smudge proof, clump free, yet easy to remove
  • Suitable for sensitive eyes
  • Ophthalmologist tested

MAX FACTOR Masterpiece Nude Palette Eyeshadow : [90 AED]

Is an ultra-versatile and universally flattering eye contouring palette. It features 5 perfectly paired shades so anyone can master the most glamorous nude eye look. The perfectly combined eyeshadows allow you to contour your eyes in endless combinations! It blends precisely due to the dual-tip applicator. It allows you to build to your hearts content, creating matte, shimmery or sparkly finishes.

Key benefits:

MAX FACTOR Colour Xpert waterproof liner: [62 AED]

The Colour Xpert waterproof liner in black creates an intense look! The blacker-than-black eyeliner creates an effortless eye looks that last all day. It’s a staple product to have in anyone’s day to day routine, whether for a simple day look or a glamourous suhoor look.

Key benefits:


NEW Browfinity longwear brow tint [60 AED]

Get your natural perfectly shaped brows, with the browfinity longwear brow tint.

The brow tint will last for days with the new semi-permanent formula which has a built-in hair like precision applicator and a built-in blending brush.

Tint available in 3 shades:

Key benefits:

Max Factor Brow shaper pencil [58 AED]

The brow shaper will be your go to product to master the shape of your brows and to achieve the best brows look.

Available in 3 shades:

  • Blonde 10
  • Brown 20
  • Deep brown 30

Key benefits:

  • Easy to use for shaping, filling and defining brows
  • Multi-tasking
  • Double ended

Follow those steps this Ramadan to achieve the perfect eye looks for all your occasions. We assure you, you will glow this EID!

– ENDS –

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