REDTAG expands KSA footprint with new store launch in Muzahimiyah mall, accompanies it with opening offers.

REDTAG expands KSA footprint with new store launch in Muzahimiyah mall, accompanies it with opening offers.

REDTAG, the Middle East’s leading value fashion and homeware brand, has launched a new outlet in the Muzahimiyah Mall, located in the Riyadh province. The launch is followed by an opening offer of SAR-30 gift vouchers.

February 28th, Riyadh, KSA: REDTAG, the region’s favourite value fashion and homeware brand, has launched a new retail store in Muzahimiyah Mall on Wednesday, 23rd February. The store launch is part of the brand’s customer-centric approach to increase access for its loyal customer base in one of the fastest-growing towns in Riyadh Province. 

Located in the King Abdulaziz Road, Muzahimiyah Mall represents the growth of Al-Muzahmiyya as an activity hub in the Riyadh Province, known for tourist attractions, especially in the winter, and natural abundance. Muzahimiyah Mall also boasts a wide range of entertainment and shopping options, restaurants, and cafes for the entire family to enjoy and experience.

The latest of more than 200 REDTAG outlets in the Middle East, the new store in Muzahimiyah Mall will delight shoppers with a variety of fashion and homeware selections, including the Spring ’22 collection, A’anika- modest collection  and the range inspired by the “Queen of Stage” Myriam Fares. 

REDTAG has introduced an introductory offer of SAR-30 gift vouchers on every purchase worth SAR 150 and above. This limited-period offer is the brand’s way of welcoming shoppers to its new store, which bears all the hallmarks of REDTAG’s superior customer experience.

Commenting on the launch of the new outlet, Sameer Lakdawala, KSA Brand Head, REDTAG, said: “REDTAG is a household name for value fashion and homeware in the Kingdom. So, we wanted to ensure easy access to our brand outlets across the country. Our new store, at the Muzahimiyah Mall, is part of this customer-focused expansion strategy. The mall has become a hub for residents, who now have a great store to shop at as well.”

“We have a reputation when it comes to our products, our availability in important hubs, and our offers, because our customers expect the best from us. So, we have an attractive introductory offer at the new store in Muzahimiyah Mall. Likewise, we intend to launch more stores in strategic locations in the coming days. And, as always, it’ll be done keeping our customers’ best interests in mind,” added Sameer, in closing. 

Hyper-convenience services like ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’ testify to the brand’s customer-centric approach. REDTAG has also expanded its e-commerce presence in the region. With several first-to-market services in the Middle East, along with its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the Year’ award 2021.  

For more information, and to browse through REDTAG’s latest collections, please click here.

About REDTAG 

A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 200 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 15 million members strong and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers. REDTAG is the RetailME award winner for the ‘Most Admired Brand Campaign of the Year’ 2021.

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