“Dial ‘S’ for…” is a hotline to the Seduction and Sensuality of powerful, body-conscious, erotic Silhouettes that transcend all and any clichés. The Sportmax Fall-Winter 2022 collection is a manifesto of empowerment and a sartorial deconstruction of deeply-ingrained fetishist ideals of the femme fatale. By reconfiguring archetypes such as Lilith, the primordial “she-demon” and first wife of Adam; Kim Novak, the Hitchcockian muse of Vertigo; Catherine Deneuve, the female predator of The Hunger; the retro-futuristic portrayal of Sean Young in the Blade Runner and the legacy of pin-up cartoon character Jessica Rabbit, in Who framed Roger Rabbit, new sex symbols are born.