Edutainment Industry to grow at 9.3% to $15.22 billion as IdeaCrate ventures into Dubai with the opening of Orange Seeds Nursery……

Edutainment Industry to grow at 9.3% to $15.22 billion as IdeaCrate ventures into Dubai with the opening of Orange Seeds Nursery


Dubai, UAE, February 17th, 2022

News Highlights:

  • The global edutainment market is estimated to grow 9.3% from 2021 to 2028 touching a value of $15.22 billion, research indicates (Adroit Market Research – for internal reference)
  • The GCC edutainment roadmap is no less exciting with prominent edutainment operators like Abu Dhabi-based IdeaCrate Edutainment Company committing millions of investments for its GCC-wide expansion plan
  • Such growth projections promise to add more dynamism to the regional edutainment landscape as IdeaCrate is poised to bring, Orange Seeds Nursery –  Montessori-inspired British curriculum to Dubai this February and Orange Wheels – an indoor play area for kids aged 6 months until 8 years in March, with plans to open more centres in the near term. 

[Dubai, UAE, February 17, 2022]: To expand GCC-wide footprint IdeaCrate Edutainment Company is all set to open its Montessori-inspired British curriculum Orange Seeds Nursery in Dubai on February 19, 2022. Spanning 600 sqm, with 520 sqm indoor and 80 sqm outdoor area, the nature-inspired and purpose-built Nursery is located at Building D3 in Dubai Digital Park, Dubai Silicon Oasis.

Centred on the triple goal of making children capable, confident, and happy Orange Seeds Nursery offers a nurturing environment aligned with the concept of sensory learning for children aged between six months to six years. After receiving huge appreciation and ‘outstanding’ rating in Abu Dhabi, Orange Seeds Nursery is now keen to introduce its unique model in Dubai.

Commenting on the opening of Orange Seeds Nursery in Dubai, Shifa Yusuffali, CEO of IdeaCrate Edutainment Company says, “I believe it’s crucial for a mindful early learning education facilitator to offer children a nurturing environment, especially in their formative years. An environment where children are given enough opportunities to explore, learn and thrive at their own pace. That’s been our goal at Orange Seeds Nursery since we opened our doors, which has helped us build strong relationship with parents after gaining their trust. As Orange Seeds Nursery is all set to open in Dubai, we hope to reach more children in more communities and touch their curious little minds and help them explore the unknown.”

“Aligned with our commitment to add real value to the regional edutainment landscape we will continue to open more centers, for both Orange Seeds Nursery and Orange Wheels, in the UAE and beyond,” she adds.

Orange Seeds Nursery offers a stimulating environment for children using hands-on educational resources, refreshing play structures, bespoke wooden furniture and nature-centric playhouse classrooms. These coupled with the use of a Montessori inspired British curriculum has created a definite niche for Orange Seeds Nursery as unique and inclusive programme. Besides being aesthetically appealing, Orange Seeds Nursery also maintains an extremely high level of safety and hygiene.

“Orange Seeds Nursery was incepted to become a ‘home away from home’ for young children entrusted under our care. And that’s a huge responsibility which we take very seriously,” states Shehla Khan, Regional Director, Orange Seeds Nursery.

“Besides adhering to strict nursery policies and procedures outlined by the KHDA, we undertake thorough cleaning, disinfection/sanitization and risk assessment of our premises daily. In addition, we execute daily health screenings for children and our staff. We will continue to follow a health and safety programme offered by Boecker at the Dubai branch as well, wherein our staff will be trained to follow all the outlined standards and procedures. The nursery will be audited several times during the year by Boecker to ensure health and hygiene standards are being met and procedures are being followed. Food handlers in the nursery will receive certification after taking the food handlers’ course. Extensive training in child protection and safeguarding will be provided to all our staff via certified service providers to enable a safe environment that parents can trust,” she elaborates.

As such, Orange Seeds Nursery is fully prepared for its Dubai launch and excited to be a part of a very important phase in the life of these young children enabling them to become confident, independent, and disciplined, while being respectful and socially responsible.

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About IdeaCrate Edutainment Company

Founded in 2015, Abu Dhabi headquartered IdeaCrate Edutainment Company is the brainchild of conscious entrepreneur, informed early learning advocate and a mother of three Shifa Yusuffali. Through its edutainment brands Orange Wheels (an indoor edutainment destination for children aged six months to eight years), Orange Hub (indoor family entertainment centre) and Orange Seeds Nursery (Montessori-inspired British curriculum nursery) IdeaCrate offers unparalleled experiences facilitated by active sensory learning and state-of-the-art indoor family entertainment centres in the Middle East.

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