Waitrose UAE launches new vegan and vegetarian ranges – Plantlife and GoVeggie

 18 January 2022, Dubai, UAE – Waitrose UAE has announced its largest ever new vegan and vegetarian product launches with two new ranges, Plantlife and GoVeggie. The delicious, nutritious food delights are part of the British grocer’s brand concept, Holistic Living, which brings together a number of different health-focused products to help people live a more balanced lifestyle. 

Featuring ‘first to market’ easy cook options including Thai Style No Fish Cakes, No Chorizo Tortelloni and Green Vegetable, Cheese & Pesto Sausages – the ranges have been introduced to provide healthy and simple meals, snacks and treats for anyone looking to adopt a more holistic approach to their day-to-day. 

Martyn Lee, Executive Chef at Waitrose comments: “We wanted to provide our customers with more choice when it came to incorporating a holistic approach to their meals.  Making “meat free Monday” or a flexitarian lifestyle even easier, these new ranges have inspired us to be more innovative.  For example, by using pulses, we’ve been able to recreate a white sauce for products in the new Plantlife range such as Moussaka and Potato Dauphinoise which rivals any bechamel sauce we’ve tried!” 

Using recognisable ingredients such as miso, soy and a variety of spices, its team of innovative chefs has created a variety of mouth-watering dishes, each boasting a delicious depth of flavours. In celebration of the new ranges hitting the shelves, Waitrose UAE is giving away vouchers worth 250 AED each to 10 lucky shoppers – check @waitroseUAE to enter.

The Plantlife range includes:

Waitrose No Chorizo Tortelloni

Waitrose Spanish Style No Chorizo Whirls

Waitrose Thai Style No Fishcakes

Waitrose Rainbow Vegetable Fritters

Waitrose Chocolate Ice Cream

Waitrose Vanilla Ice Cream

Waitrose Crisp Crumbed Mac Bites

Waitrose Crisp-crumbed Green Vegetable Bites (frozen)

Waitrose Mushroom & Seed Wellington

The GoVeggie range includes: 

Waitrose Green Vegetable, Cheese & Pesto Sausages

Waitrose Spiced Bean Burgers

Waitrose Aubergine & Feta Burgers

Waitrose Beetroot & Feta Arancini

Waitrose Spinach Feta & Chickpea Burgers

Waitrose Cauliflower Cheese Bites (frozen)

About Waitrose & Partners

Waitrose & Partners has 331 shops in England, Scotland, Wales and the Channel Islands, including 59 convenience branches, 27 shops at Welcome Break locations, and Waitrose.com – its fast-growing online shopping business, consistently rated highly by independent research.

The retailer combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. As part of an employee-owned business, all Partners have a say in how the business is run.

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