MDLBEAST signs with ESMAA to support sustainable growth for the regional music scene

MDLBEAST signs with ESMAA to support sustainable growth for the regional music scene

MDLBEAST uniquely positioned to ensure regional and international artists and composers receive fair payment for their creative work during MDLBEAST events

January 18, 2022, Riyadh, Saudi Arabia: The Saudi-based music entertainment company, MDLBEAST, has confirmed an agreement with ESMAA, the Gulf-based music rights management organization, to support regional and international music artists and composers by ensuring they receive payment for the use of their work played at SOUNDSTORM, XP music conference and on BEAST TV.

Prior to ESMAA, there was no regional entity available to ensure music creators and rights holders were paid when their music was played in venues or in facilities in the Gulf region.

MDLBEAST’s ESMAA agreement is a significant moment in the evolution of the regional music scene with the Saudi-based company representing one of the most exciting movements in the industry. 

MDLBEAST have agreed a performance license fee with ESMAA to ensure artists and composers who have their music played at MDLBEAST’s SOUNDSTORM, XP music conference, BEAST TV or venues receive a payment for that usage. Similarly, as MDLBEAST is a rights holder through MDLBEAST Records, the company and their talent will receive payment when their music is used by other organizations who are also signed up to ESMAA.

Commenting on the agreement, MDLBEAST’s Chief Operating Officer and Head of Talent Booking and Events, Talal Albahiti, said, “Ultimately we want to grow the music industry in the region and the best way to do that is to make sure it is economically viable for artists and composers to create the sounds we all want to hear. ESMAA is that solution for the Gulf. At MDLBEAST, we certainly want to see creators getting fair reward for their work wherever the music is played, and for us that is two-fold; we pay to ensure any time we use an artist’s tracks during our licensed events, they get paid, and as a rights holder we receive payment when our artists’ music is used by other media and events, and we pass that payment on.” 

He added, “We believe that there has never been a more exciting time for the music industry in the Middle East and the agreement with ESMAA is a really important step towards sustainable growth and fair representation for talent globally.”

By committing to this licensing agreement and using innovative music recognition tech, MDLBEAST is putting the artists first and ensuring license fees are distributed back to the owners of the music rights. Additionally, MDLBEAST will now be able to provide precise data and market insights for artists, composers, rights owners, and global PROs about Saudi and the region’s biggest music festival. This agreement is supported by music technology leaders BMAT who are able to track and fingerprint all music performed at SOUNDSTORM ’21, monitoring 8 stages with over 200 DJ sets and live act performances – a clear indicator of the growth and value of the market.

ESMAA Founder and CEO Hussain ‘Spek’ Yoosuf commenting on the deal said, “Saudi Arabia’s music scene is undergoing incredible change at the moment and MDLBeast are right at the front of that. It is a watershed moment as music rights holders will be paid performance royalties for the first time for uses within Saudi Arabia, and we commend MDLBeast for taking the necessary steps to respect creators.”

ESMAA is a stand-alone subsidiary of PopArabia, the independent music company based in Abu Dhabi, UAE.

– ENDS –


MDLBEAST LLC was established following the success of its flagship festival MDLBEAST SOUNDSTORM. It is a music entertainment company that aims to showcase established as well as up and coming talent, present audiences with original content and deliver live entertainment.

The company further expanded across three business lines: talent, content and events with the vision to inspire and connect with Neo-Arab youth. Talent focuses on scouting and developing upcoming regional artists, giving them a platform to elevate their presence in the region across its various channels including MDLBEAST Records, the company’s record label arm which produces and distributes music by local, regional and international artists. The company’s media & publishing arm produces, distributes and publishes original content through the lens of music inspired by Neo-Arab youth culture complementary to its live entertainment events.

For further news and imagery, please visit our media hub: MDLBEAST hub


ESMAA is a subsidiary of Abu Dhabi based PopArabia, the leading music publisher in the Middle East for over a decade and a partner of twofour54, Abu Dhabi’s media and entertainment hub. ESMAA is a rights management entity working with global stakeholders in music to facilitate and provide music licenses throughout the Gulf region.

About BMAT

BMAT is a music innovation company with a mission to index all music usage and ownership data. We help all different companies in the music industry better their data operations to make sure artists get paid for their plays. Every day we deliver 27 billion matches and  80 million identifications to CMOs, publishers, record labels, broadcasters and DSPs globally. 

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