GM at CES 2022: Experience The Ultium Effect across an Expanding Portfolio of Electric Vehicles
- CES 2022 saw the reveal of the Chevrolet Silverado EV, alongside a preview of the Equinox EV and Blazer EV SUVS, as part of the GM’s USD$35B investment in EVs and AVs
- Cadillac expands its vision of future mobility through the autonomous InnerSpace concept — building on its Halo Concept Portfolio
DUBAI, UNITED ARAB EMIRATES – In a virtual keynote today at CES 2022, General Motors Chair and CEO Mary Barra outlined the waves of change that are coming as society moves toward the mass adoption of electric vehicles. CES 2022 saw GM take another huge step forward in realizing its all-electric future with the reveal of the Chevrolet Silverado EV, Equinox EV, Blazer EV and Cadillac’s InnerSpace autonomous vehicle. The Cadillac concepts further build on Cadillac’s Halo Concept Portfolio and show the way forward for personal mobility.
“Technology driven by purpose will change the world,” said Deborah Wahl, GM global chief marketing officer. “GM is redefining how people and goods are moved. Our commitment to a vision of a world with zero crashes, zero emissions and zero congestion has positioned us to lead. As we implement our growth strategy, we have an opportunity and, frankly, an obligation to create a better future for generations to come. We are witnessing what’s possible when innovators and problem solvers embrace the opportunity to change the world, knowing they have the tools and technology to do precisely that. With that capability comes the responsibility to use it. GM’s Ultium Platform means we no longer need to imagine a zero-emissions future; we can start building it. That’s the Ultium Effect.”
GM’s “Ultium Effect” message guides the company’s virtual CES experience accessible at www.GMExhibitZero.com. The site showcases waves of change that began with GM’s introduction of the Ultium EV platform in early 2020. Ultium, which was recently recognized among Fast Company’s “Next Big Things in Tech 2021” underpins vehicles including the GMC HUMMER EV and the Cadillac LYRIQ, two of the 13 new EVs earmarked for the Middle Eastern region by 2025. Following the MOU signed with Emirates Post recently, Ultium also powers the BrightDrop EV600, which is a key component of General Motors’ strategy for the delivery and logistics sector globally and regionally.
In tandem with GM’s global strategy and the USD$35B global EV and AV investment commitment announced last year, GM Africa and Middle East’s goal is to deliver the best and broadest range of EVs in the Middle East across its Chevrolet, GMC, and Cadillac brands – with an EV for every customer and every wallet.
Luay Al Shurafa, President and Managing Director of General Motors Africa and the Middle East said, “Our ambidextrous regional strategy is a testament to the importance of the Middle East as a key pillar of GM’s global outlook, the opportunity to lead in EV and AV adoption. We are building a multi-brand, multi-segment EV strategy in one of GM’s most important international markets and a region renowned for its early adoption of technology. We have good reason to be optimistic about the future of EVs across the Middle East as we introduce 13 new EVs over the next three years and continue to innovate and create meaningful partnerships that support the ambitious regional government goals to reach net zero.”
Headlining GM’s global announcements at CES 2022 is the Chevrolet Silverado EV. This reimagined full-size pickup was developed from the ground up and leverages the power of GM’s Ultium Platform. At launch across the US market, the Silverado EV will be available in two configurations, an RST First Edition and a fleet-oriented WT model – both offer a revolutionary mix of performance, capability, technology and style. Chevrolet also previewed the Equinox EV at CES: an affordable, functional, compact SUV that builds on the brand’s commitment to leverage the Ultium Platform. Chevrolet has committed to providing a wide range of EVs and the Equinox makes a natural next step as it is the second-highest selling brand nameplate in the US.
GM’s Cadillac brand was also present at CES and expanded its vision of personal autonomous future mobility with the InnerSpace concept — a dramatic, two-passenger electric and autonomous luxury vehicle. The stunning InnerSpace concept builds on Cadillac’s Halo Concept Portfolio, including the PersonalSpace vertical take-off-and-landing vehicle and the SocialSpace personal autonomous vehicle introduced at CES last year. Together the trio illustrate a potential future for multi-modal luxury travel when GM’s Ultium EV and Ultifi software platforms are fused with autonomous driving technology. The new InnerSpace concept and the other vehicles in the Cadillac Halo Concept Portfolio can be viewed online, along with the rest of the General Motors display at GMExhibitZero.com.
Additional news and topics showcased at CES include:
- GM’s advanced driver assistance technologies including Super Cruise and Ultra Cruise and its multi-dimensional path to autonomous mobility that includes the Cruise Origin, a shared autonomous vehicle on track for commercialization in 2023 and a personal autonomous vehicle from General Motors expected by mid-decade.
- Super Cruise remains on track to be available on 22 models across global GM brands by 2023, while Ultra Cruise, which will enable door-to-door hands free driving, enters production in 2023, with the Ultium-based Cadillac CELESTIQ ultra-luxury sedan being among the first models to be equipped with the technology. The computer that will power Ultra Cruise was co-developed by GM and Qualcomm. About the size of two laptops placed on top of one another, the system uses the latest Snapdragon system-on-chip, defined by software developed in-house by GM. Learn more about Ultra Cruise’s computing power here.
- New examples of possible customer experiences enabled by Ultifi, GM’s end-to-end vehicle software platform that enables frequent and seamless delivery of software-defined features, services and ownership experiences. Theoretical vehicle modes include “Max Power Mode,” which recalibrates electric vehicles for quicker acceleration; “Choose Your Own Adventure Mode,” which creates a scavenger hunt to discover shops, restaurants or landmarks; “Planetarium Mode,” which uses a vehicle’s GPS to project nearby constellations onto vehicle screens.
About General Motors Africa & Middles East Operations
General Motors is a global company committed to delivering safer, better and more sustainable ways for people to get around. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands, including OnStar, a global leader in vehicle safety and security services.
The GM Africa & Middle East operations have been in the region for over 95 years, now headquartered in Dubai, UAE, with a manufacturing plant in Egypt. With a network of 17 distributors serving 29 countries, the organization has over 203 customer-facing rooftops to cater to countries in Africa, Levant, the GCC and other Middle Eastern countries. For more information, please visit www.gmarabia.com.
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