Le Hoang Diep Thao-A Brief Profile
Madame Le Hoang Diep Thao is a businesswoman and female general of the Vietnamese coffee industry. Currently, She is the founder and general director of TNI King Coffee Co., Ltd. and is known as co-founder of Trung Nguyen Coffee Group, which she operated from 1996 to 2014. She pioneered Trung Nguyen’s instant coffee business, developing and marketing the firm’s G7 brand. Her global-facing strategies helped open the gate for Trung Nguyen to export its coffee to the world, winning international popularity for G7 in many key markets.
In 2015, following a family issue, she decided to establish TNI King Coffee independently to preserve the image and strengths of more than 20 years of building Trung Nguyen. Less than five years after launching her second coffee startup, the King Coffee brand made rapid progress under her leadership to trade in more than 120 countries and territories around the world, including major markets such as the United States and South Korea, China, Singapore, Russia and the United Arab Emirates.
Mme. Diep Thao is currently implementing two major community projects. The first of these is “Women Can Do”, which aims to support 100,000 women to start a business by 2025. The second project is “Happy Farmers”, which aims to bring a better life to farmers of coffee in the Central Highlands. Her greatest aspiration is to introduce Vietnamese-branded coffee to global markets to compete on a par with multinational corporations in the coffee industry.
As a result of her outstanding vision, strategy and execution, more and more consumers around the world will love and choose to drink Vietnamese coffee, contributing to enhancing the position of Vietnamese coffee on the world coffee map.
In 2020, Mme. Diep Thao’s contributions to society and the coffee industry were recognised by Global Brands Magazine (UK) with their “Most Admired CEO in Vietnam” award in the field of Food & Beverage. In the same year, she was elected to the position of vice president of the Vietnam Coffee and Cocoa Association VICOFA.
Nguyen Thi Minh Giang
Deputy Communications Manager
Email : Pr@tnicorporation.com
Editor in Chief
In My DNA online magazine
Email : email@example.com