Etisalat Award highlights its vision and future plans to Jordan’s children’s literature professionals

Etisalat Award highlights its vision and future plans to Jordan’s children’s literature professionals

Session held in Amman was moderated by UAEBBY President Marwa Al Aqroubi

Jordan, December 26, 2021

The Etisalat Award for Arabic Children’s Literature (EAACL), organised by the UAE Board on Books for Young People (UAEBBY) and supported by the Etisalat Group, recently held an introductory session on the Award for professionals connected with children’s literature, in Amman, Jordan.

During the session moderated by Marwa Al Aqroubi, President of UAEBBY, Jordanian publishers, illustrators, and authors were briefed on the Award’s criteria and submission guidelines for its upcoming 14th edition. The session also highlighted the outcomes of the previous edition that had yielded a selection of distinguished titles. 

The session was part of a series of introductory meetings being organised by UAEBBY in Arab countries to support children’s literature and attract quality entries for the award.

Attendees were also briefed on the history and goals of the Award that was launched in 2009 to enrich children’s literature by encouraging publishing of quality books and instilling the habit of reading in the young generations, in addition to highlighting and honouring distinguished works of authors, publishers and illustrators.

The session also focused on establishing partnerships with Jordanian children’s literature professionals to attract quality submissions to the Award across five categories: ‘Early Reader’, targeting children aged 0-5 years; ‘Picture Book’, for kids aged 5-9, ‘Chapter Book’ dedicated to children aged 9-12, ‘Young Adult Book’ targeting adolescents aged 13-18, and the ‘Comic Book’ category for youth up to 18 years old.

Commenting on the session, Marwa Al Aqroubi, President of UAEBBY, said: “Through organizing such meetings and introductory sessions, we aim to broaden cooperation among professionals involved in creating Arabic children’s literature to advance the quality of content, and at the same time raise the level of competitiveness of the Etisalat Award by attracting submissions that fulfil our criteria from applicants who have a good idea about the vision of the Award and the quality we seek.”

She added: “The children’s book industry in Jordan is very active, and produces varied new content annually to enrich children’s libraries. The session presented a unique opportunity for us to meet authors, illustrators, and publishers who have unique visions that can be encouraged to achieve qualitative milestones in the sector.”

The Etisalat Award’s net worth is AED 1.2 million. Each category is awarded AED 180,000, distributed equally between the publisher, author and illustrator, except the Young Adult Book category which is shared between the publisher and the author.

Besides, AED 300,000 is allocated to the Warsha programme which organises the Etisalat Award Workshops for Children’s Books. The workshops seek to build Arab professional’s capacities in writing and illustration, as well as to discover and foster a new generation of Arab talent that meets international standards in children’s and young adults’ writing. The Award opens registration annually from April until August 31. via its website


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s