Samsung welcomes new modularity and customization era…..

Samsung welcomes new modularity and customization era with next-generation bespoke refrigerators officially available in the UAE

Designed for you, by you, Samsung’s newest home appliances line-up enables every customer to express their own style and replenish their kitchen like never before

Dubai, UAE – 19 December 2021 – Samsung Gulf Electronics today announced that the latest bespoke refrigerator line-up is now available for purchase across the UAE. Designed for you, by you, these unique refrigerators make their official market entry following a highly successful pre-order campaign, with customizable design benefits and the promise of dynamic performance, interesting brand loyalists and home appliance fans from the outset. Comprising of changeable color panels, adjustable functions, and modular systems, three new bespoke refrigerators provide a valuable opportunity for every customer to express their own style in changing households. They offer customization of design and the ability to create a cooling storage solution suited to varying family and living space needs. Running until the end of 2021, UAE consumers will also receive a 25% discount on select home appliances with their Bespoke refrigerator purchase, as well as three years warranty when purchases are finalized.

Burcin Arabul, Director of Home Appliances at Samsung Gulf Electronics, said: “Home appliance popularity has never been higher and next-generation refrigerators are a primary reason for this trend. Recent years have seen sales continue to increase, with customers eager to replenish their kitchen space with innovation that deliver ease, simplicity, and empowerment. Now, we are proud to go one step further, adding customization to these important benefits. We believe our UAE customers will take much delight in building their own bespoke refrigerators as they envisage, and possibilities here are far from limited thanks to the different models they can choose from.”

Boasting four different yet equally attractive bespoke refrigerator propositions, the new line-up includes the French Door refrigerator, 1-Door Fridge 1-Door Freezer, and 2-Door Bottom-Mount Freezer (BMF) models. Consumers can select a multitude of attractive color options that complement lifestyles, uplift household appearance, and effortlessly integrate with their new surroundings. The French Door and 2-Door BMF are available in Glam Peach, Glam navy, or Glam white. Meanwhile, the 1-Door Fridge 1-Door Freezer can be selected in Satin sky blue or Satin grey.

Regarding the French Door bespoke refrigerator, this model also comes with triple cooling and a digital invertor for environmentally friendly cooling, as well as convertible zones to further improve storage space flexibility. Alternatively, the 1-Door and 2-Door BMF models are accompanied by a column-style, changeable panel connecting module. According to individual needs, this module can be combined with other 1 Door or BMF Bespoke modules to add on more storage space as you require. 

*Customers in the UAE can avail a three-year warranty on any bespoke refrigerator and a 25% home appliance discount upon purchase of their bespoke refrigerators to be redeemed on the Samsung Online store, for a limited time only.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at

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