HUSQVARNA TO FURTHER CONSOLIDATE BRANDS IN ITS SURFACE PREPARATION PORTFOLIO

HUSQVARNA TO FURTHER CONSOLIDATE BRANDS IN ITS SURFACE PREPARATION PORTFOLIO

Husqvarna integrates Blastrac and Diamatic surface preparation offering under the Husqvarna brand

14 December, Dubai, UAE – Husqvarna Construction today announces its plans to further consolidate brands in the surface preparation segment. Over the coming years, the recently acquired Blastrac and Diamatic products, services, and solutions will be rebranded as Husqvarna and integrated into the global Husqvarna offering.

In January 2021 Husqvarna completed the acquisition of Blastrac, a leading provider of surface preparation equipment and solutions for the global construction and remediation industry.

“We have now built one strong team with the commitment to deliver the best possible experience to our broad range of customers. With our combined expertise and our wider offering we are ready to serve our customers and shape the surface preparation industry for tomorrow,” says Jeff Bennett, General Manager for Husqvarna Construction Middle-East & Africa.

The additional offering will considerably enhance the existing Husqvarna surface preparation portfolio by bringing advanced shot-blasting, scraping and scarifying solutions to Husqvarna customers and partners. In their turn, Blastrac customers and partners will get access to new adjacent products such as compactors, concrete placement equipment, sawing & drilling equipment and demolition robots as well as a wide (digital) service offering.

“We really look forward to giving our customers access to the best and broadest surface preparation range in the industry – paired with what is probably the most competent and passionate team   and all of this under one strong brand. We will build on the combined surface preparation portfolio and will further invest in innovation leadership over the years to come to make sure our customers can always count on us to complete their work in the most productive, sustainable and safe manner,” says Bennett.

The first wave of rebranded Blastrac and Diamatic products will be launched mid-2022 and will further shape and complement the Husqvarna offering for floor grinding, scarifying and scraping. The second wave targeting spring 2023 will include shot-blasting solutions and associated dust extractors.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s