Economist Impact and Mastercard study reveals that Middle East and Africa is a fertile ground for the growth of super-apps
- Super-apps offer a single location from which a consumer can engage in diverse commercial transactions, from calling a cab to paying an electricity bill
- Wide-ranging study by Economist Impact, the research and analysis arm of The Economist Group, commissioned by Mastercard Middle East and Africa reveals that super-apps have emerged as a business model with great potential to dominate the digital services industry
- Super-apps can be drivers for financial inclusion in MEA offering an opportunity for greater digital inclusion
UAE News 24/7 