Choithrams to Showcase the Power of Education with Dubai Cares on UAE’s 50th Anniversary
3-month campaign to raise awareness of Dubai Cares’ global contribution in bringing education to the most vulnerable sections of the community
Dubai, 30th November 2021: On the occasion of the UAE’s 50th Anniversary, Dubai’s popular community supermarket brand Choithrams and Dubai Cares, part of Mohammed Bin Rashid Al Maktoum Global Initiatives, announce “Thanks for Moving My World”, an awareness campaign that demonstrates the transformational work by Dubai Cares to bring education to the most vulnerable sections of the society. Along with Choithrams’ partners Friesland Campina & Perfetti Van Melle, a donation of AED 100,000 has been pledged to support the UAE-based global philanthropic organization’s educational programmes that aim to empower child and youth in developing countries with access to quality education.
Presenting the image of a young learner ten years apart in age, the inspirational campaign visual is a testimony of the successful programmes led by Dubai Cares that aim to uplift and transform their lives through education.
Over three months, the campaign will be presented to more than 3 million Dubai residents and tourists.
The campaign will be seen across social media channels, Choithrams outlets in Dubai and through the branding of delivery vehicles, in every community of Dubai.
Abdulla Ahmed Alshehhi, Chief Operating Officer, of Dubai Cares, said, “Education is a powerful tool to transform lives. With the support of local community partners like Choithrams, we are able to provide meaningful learning opportunities to underprivileged children and youth and help them create a better future for themselves. We are thankful to Choithrams for their long-standing collaboration that has helped us deliver on our mission, empower more and more lives through access to quality education and make a difference through a collective vision and effort. And, now as we celebrate the UAE’s 50th National Day, we encourage everyone to come forward and give the gift of education to others who most need it.”
L. T. Pagarani, Chairman of Choithrams said, “On behalf of Choithrams, I congratulate the leaders of the UAE and the residents on its remarkable journey of 50 years. Guided by the people-building first outlook, and with focus on long-term projects, the next 50 years promises to be even more inspirational given the many opportunities of collaboration that we are seeing today, Expo 2020 Dubai is one such example. We cherish our partnership with Dubai Cares since its inception in 2007, and along with our partners, we look forward to supporting the education of millions of children in the years to come.”
The UAE’s golden jubilee celebrations is a time for residents to reflect on the glorious journey of the past 50 years, while also coming together to support important projects that can transform lives for generations to come. In its 14 years of association with Dubai Cares, Choithrams has helped build schools in Nepal and Senegal while supporting awareness campaigns in the UAE.
About UAE 50 Years
His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, declared 2021 as ‘The Year of the 50th’ to commemorate 50 years since the nation’s founding in 1971.
Running from 6 April 2021 to 31 March 2022, the celebration coincides with the UAE’s hosting of Expo 2020.The celebration is an investment in people-building first – using this inflection point to celebrate our remarkable journey over the last 50 years and begin preparing our nation for the transformative change that lies ahead in the next 50.
Choithrams is a successful group with associates in diverse fields including manufacturing, distribution, commodities, retailing This rich combination brings to the group a huge fund of experience and resources. Choithrams came to UAE in 1974 and its chain of over 40 supermarkets have made it a household name in the Emirates.
Follow us on Twitter at @choithramsuae or check our website: www.choithrams.com/en/
About Dubai Cares
Since its inception in 2007, Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, has been working towards providing children and youth in developing countries with access to quality education through the design and funding of programs that aim to be impactful, sustainable and scalable. To date, the UAE-based global philanthropic organization has successfully launched education programs reaching over 20 million beneficiaries in 60 developing countries.
Dubai Cares plays a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all, and promote lifelong learning by 2030, by supporting programs in early childhood development, access to quality primary and secondary education, technical and vocational education and training for youth as well as a particular focus on education in emergencies and protracted crises. Moreover, Dubai Cares adopts a strategic approach to improve student enrollment and learning outcomes through an integrated school health and nutrition model that is made up of school-based deworming activities, school feeding, and WASH (Water, Sanitation & Hygiene) in schools.
Dubai Cares is a member of the United Nations Department of Global Communications (UN DGC), as well as a registered non-government organization under IACAD, the charitable activities regulator in Dubai. The UAE-based global philanthropic organization is authorized to raise funds through direct donations and fundraising campaigns, as well as process all permit approvals with IACAD.
Volunteerism is a powerful tool to Dubai Cares in order to engage people in tackling development challenges. Dubai Cares rallies the UAE wider community through a large spectrum of volunteering and awareness initiatives that are linked to its global mandate.
To learn more, please visit http://www.dubaicares.ae