Dubai, A New Global Hub for Korean Tea
Dubai, 21 Nov 2021: A ceremony was organized at the Habtoor Grand Resort Autograph Collection to mark the launch of Korean teas in the UAE and the successful completion of the month-long Korean Blossom Tea Season that received an overwhelming response.
During the massively successful Season, and following the increasing demand for Korean teas, these flavored chais have been introduced in the menus of three top 5-star hotels across Dubai including Habtoor Grand Resort Autograph Collection, The Address Boulevard, and JW Marriott Marquis.
During the conclusion ceremony, a total of 70 lucky winners were also announced who won a variety of exciting prizes including luxury tea sets worth $200 each and splendid hi-teas for two at the participating 5-star hotels.
The glittering event was graced by Korean delegates, hotel management, and officials, renowned celebrity chefs, and influencers from all across Dubai. Attendees also enjoyed a buffet of specially prepared Korean delights and international cuisines, along with delicious Korean teas.
Mr. Hyouk Kim said, “We are excited to receive an overwhelming response to Korean teas throughout the programme. The launch of these uniquely blended teas within the menus of Habtoor Grand Resort, The Address Boulevard, and JW Marriott offers a great opportunity to experience a taste of Korea while giving your overall health and wellbeing a big boost. The Korean Blossom Tea Season was truly an event for people who share a love for tea and was curated to let people enjoy teas not available elsewhere.”
The Korean Blossom Tea Season – sponsored by Korea Agro-Fisheries & Food Trade Corporation and put together by K-Food – saw hundreds of tea enthusiasts enjoying 10 unique flavours of herbal Korean teas for free throughout its 30-day duration. For more information, visit www.koreanbts.com.
Korean teas are known for their various medicinal and herbal properties and are made from leaves, flowers, fruits, grains, beans, seeds, roots, shoots, and barks. In the UAE, there is growing awareness about various teas and their health benefits. People are increasingly looking towards fruit and herbal teas as alternatives to boost their immune systems. According to market research firm Euromonitor International, consumers in the UAE currently drink 15,542 tonnes of tea in a year.