Mouawad partners with Emirati designer Salama Khalfan…..

Mouawad partners with Emirati designer Salama Khalfan

Extraordinary jewellery headpiece to be shown at Abu Dhabi Art

November, 2021 (Dubai, UAE) – In addition to revealing its role as the Educator sponsor for Abu Dhabi Art, 2021, Mouawad is also delighted to announce its collaboration with Dubai-based, Emirati fine jewellery designer, Salama Khalfan. The fruit of this partnership is a unique, one-of-a-kind item of adornment, an extraordinary headpiece set with a dazzling array of diamonds and emeralds crafted and set by the hands of master Mouawad craftsmen in a design that is inspired by and pays tribute to the date palm tree for its special place at the heart of culture and life in the Gulf region. 

Fourth generation Mouawad Co-Guardians Fred, Alain and Pascal Mouawad commented, “It has been a great pleasure to collaborate with Salama Khalfan on creating an extraordinary object of beauty and adornment, knowing that we both share a passion for timeless sophistication and incredible gemstones. This collaboration is particularly meaningful, with the design paying tribute to the nature and culture of the Middle East.”

Highly regarded as a symbol of prosperity, the date palm has been a mainstay of traditions and family life for centuries. Every part of the tree provides a use, which in days gone by saw it woven to create sheltering and walls for homes, as well as numerous household items. Throughout time, its first fruits, eaten fresh, herald the beginning of summer, and are later preserved to provide nutrition throughout the winter. Still today, dates offered with coffee to visiting guests are deeply emblematic of hospitality.

The headpiece features diamonds placed in rivulets on the headpiece in a design that is inspired by the traditional weaving of dried date palm leaves, while palm leaf motifs are situated around the crown as a symbol of respect and pride for this cultural emblem. 

Dubai-based jewellery designer Salama Khalfan launched her business in 2014 to great acclaim, combining her life-long passions of art and jewellery by creating beautiful objects that incorporate the timeless glamour of yesterday with the modern functionality of today. Over the years, her designs have adorned Hollywood leading ladies, including Meryl Streep and Emma Stone. Khalfan commented, “It is rare for two jewellery brands to come together, and this demonstrates an openness from Mouawad and myself. I believe that connecting with like-minded people is the way to go, as when we unite, beautiful and extraordinary things, such as this exceptional item, can happen.”

The Mouawad X Salama Khalfan headpiece will be showcased during Abu Dhabi Art, which is held under the patronage His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Member of the Abu Dhabi Executive Council, Chairman of Abu Dhabi Executive Office, and will take place from 17 – 21 November, 2021, at Manarat Al Saadiyat.

Notes to Editors 

About Mouawad

MOUAWAD – A jewelry house specialized in “crafting the extraordinary” since 1890.

For more than a century, Mouawad has carved a name of renown in the world of jewelry and timepieces based on its artistic excellence, outstanding expertise, trusted relationships and deep passion for crafting the extraordinary.

Over the decades, royalty, high society, celebrities and esteemed clients have continued to be enchanted by Mouawad’s unique offering, thus earning the company its elite status and powering its growth across continents. Now, more than a hundred years since it began, this family business is today led by fourth generation Co-Guardians and brothers Fred, Alain, and Pascal Mouawad, joined by fifth generation Co-Guardians Jimmy and Anastasia Mouawad, who each perpetuate a heritage of excellence and bring a lifetime of passion to their respective roles. 

A lifetime passion for the finest gems in existence

Many accolades pay testament to this family’s extraordinary passion for gemmology over time. The Mouawad diamond collection, one of the finest in the world, contains some of the largest and rarest diamonds known to man, including legendary, historic gems, many of which carry Mouawad as part of their designated name. The family’s never-ceasing commitment to excellence and vast contribution to the industry are immortalized in the Lifetime Achievement Award from the Gemological Institute of America (GIA) bestowed upon third-generation Robert Mouawad and the naming of the GIA campus in his honor.

Today, as a Diamond Trading Company (DTC) Sightholder, Mouawad’s pursuit of the finest gems in existence is facilitated with direct and unique access to conflict-free rough diamonds and gemstones, sourced and purchased in countries that are full participants in the Kimberley Process Certification Scheme. In the hands of Mouawad artisans these outstanding gems are handcrafted, using meticulous expertise, to become unique, artistic statements, whether as stunning haute joaillerie, magnificent bespoke masterpieces, objects of art or breathtaking timepieces.

Global recognition for exceptional masterpieces

The company’s commitment to ‘crafting the extraordinary’ has been rewarded with an unprecedented five Guinness World Records, the most recent of which being for the Mouawad Flower of Eternity Jewellery Coffer — the most valuable jewelry box in the world (US $3.5M). In 2013 the Mouawad L’Incomparable Diamond Necklace was named as the most valuable necklace in the world (US $55M), featuring the world’s largest internally flawless diamond, the Incomparable Diamond (407.48 carat). In 2011 Guinness awarded Mouawad for creating the most valuable handbag in the world ― the Mouawad 1001 Nights Diamond Purse (US $3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most expensive bra ever made (US $11M), and in 1990 a Guinness World Record was awarded for the Mouawad Splendor ― the most expensive single pear-shaped diamond in the world at the time (US $12.76M). 

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