Saudi Arabia’s The Red Sea Development Company Advances Digital Transformation with SAP

Saudi Arabia’s The Red Sea Development Company Advances Digital Transformation with SAP

RIYADH, Kingdom of Saudi Arabia – 15 November 2021 – The Red Sea Development Company (TRSDC), which is driving the development of the giga-project The Red Sea Project (TRSP), announced today it is advancing its digital transformation with global technology company SAP.

Along Saudi Arabia‘s west coast, the Red Sea Project is a regenerative tourism destination spanning 28,000 square kilometres spanning more than 90 unspoiled islands and inland sites. The first phase of 16 hotels will open in late 2022.

TRSDC is pioneering the diversification envisioned by Vision 2030 with a unique, year-round tourism offering that supports sustainability and environmental enhancement, cultural conservation, and economic stimulation. Tourism is the Kingdom’s second most important sector.

“As part of our digital transformation roadmap with SAP, The Red Sea Development Company is optimizing our operational efficiency, procurement costs, and talent development,” said Ammar Alomani, IT Applications Associate Director of TRSDC. “We are also adopting Application Managed Services, a world-class Master Services Agreement, and education services for team training.”

“We are pleased to continue our relationship with SAP having passed through two successful phases with the company already. Having business applications available at the click of a button changes the way employees work, increases productivity and work from our offices here in Riyadh or on our destination sites”, said Mr. John Pagano, CEO of The Red Sea Development Company.

“Our commitment to regenerative tourism development is underpinned by our ambition to run our destinations in the smartest ways possible. Digital transformation gives us a solid foundation stone to work from. We’ve become virtually paperless and opened a new chapter of free-flowing information and efficiency.,” continued Mr. Pagano.

TRSDC is already running on the SAP S/4HANA real-time business suite, the SAP Ariba digital platform, the SAP SuccessFactors human experience management suite, and SAP’s customer experience suite.

“Since the beginning of our partnership with The Red Sea Development Company, SAP has been committed to delivering on its promise to deliver best-in-class software innovations,” said Ahmed Al-Faifi, Senior Vice President and Managing Director, SAP Middle East North. “We are very excited to continue to enable the first giga-project of its scale in the region to become a truly intelligent enterprise”.

Visit the SAP News Center.Follow SAP on Twitter: @SAPSaudi and @SAPNews.


Photo Caption: The Red Sea Development Company (TRSDC) advances its digital transformation with SAP. (Right to Left) Ahmed Al-Faifi, Senior Vice President and Managing Director, SAP Middle East North with John Pagano, CEO, The Red Sea Development Company.

About SAP

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For more information, press only:

Husain Al Tamimi, SAP +971 56 6811641,

Claire McPeak, SAP, +971 50 554 1302,

Michelle Oribello, Wallis, +971 56 783 3877,

About The Red Sea Development Company

The Red Sea Development Company (TRSDC – is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia. TRSDC was established to drive the development of The Red Sea Project, a luxury, regenerative tourism destination that will set new standards in sustainable development and position Saudi Arabia on the global tourism map.

The project is being developed over 28,000 km2 of pristine lands and waters along Saudi Arabia’s west coast and includes a vast archipelago of more than 90 pristine islands. The destination also features sweeping desert dunes, mountain canyons, dormant volcanoes, and ancient cultural and heritage sites. It is designed to include hotels, residential properties, leisure, commercial and entertainment amenities, as well as supporting infrastructure that emphasizes renewable energy and water conservation and re-use, as well as a circular waste management system to achieve zero waste to landfill.

Activity for the first phase of development is well underway and is on track to be completed by the end of 2023. The project has surpassed significant milestones, with over 600 contracts signed to date, worth over SAR 17bn ($4.5bn).

The 100-hectare Landscape Nursery, which will provide more than 25 million plants for the destination, is now fully operational. There are more than 9,000 workers currently on-site and 80km of new roads are now complete, including the new airport road, to better connect the destination. The Construction Village, set to house 10,000 workers, is now open and development is progressing well at the Coastal Village, which will be home to around 14,000 people who will eventually work at the destination.

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