Nikki Beach Resort & Spa Dubai Appoints New Director Of Sales & Marketing, Covi Larxe

Nikki Beach Resort & Spa Dubai Appoints New Director Of Sales & Marketing, Covi Larxe

– – Covi Larxe brings over 20 years of luxury hospitality experience – –

Dubai, UAE – November 2021: Nikki Beach Resort & Spa Dubai has appointed Covi Larxe as Director of Sales and Marketing.  

Originating from Spain, Covi joins Nikki Beach Resort & Spa Dubai with a wealth of international, corporate hospitality experience, having worked across a range of five-star hotel heavyweights throughout the UAE, Bahrain and London. Coming into the team, Covi will be applying her industry knowledge to an area of hospitality she has been looking to explore, lifestyle focused resorts. In particular, Covi was drawn to how the brand brings a unique offering, providing guests with a space to hide and a space to shine. The combination of the serene Nikki Beach Resort & Spa Dubai paired with one of the most popular beach clubs in the Middle East, and in the world, allows guests the unique opportunity to migrate between different levels of entertainment and energy and enjoy the best of both worlds, a narrative which Covi is passionate about continuing to tell.

Beginning her career in London, England, with Marriott, Covi travelled via The Ritz Carlton and Sofitel in Bahrain to the UAE where she calls home. Now in Dubai, she most recently held a Director of Sales and Marketing role within the Accor group. Her impressive portfolio of five-star hotel chains has enabled her to manage clients effectively and she now has a strong understanding of what it means to be agile when it comes to stakeholder requirements and expectations.

Covi’s talents also lie outside of sales and marketing with her passion for music. During her early days in the coastal city of Gijon, Covi discovered a love for music which has stayed with her to this day, something which was another draw to the brand given its reputation when it comes to legendary music and entertainment.

As well as having a musical ear, Covi’s love for fitness and wellness is unwavering, and she trains daily at the resort’s Tone Gym before each day of work. If guests miss her during her early morning sessions, they might find her with an Aperol Spritz in hand at Soul Lounge enjoying the sunset. Just like her sparkling personality, Covi is partial to a glass of bubbles alongside her favorite foods, freshly rolled sushi or a quality authentic Italian meal.

Covi is looking forward to combining her passions with her work and delving into the unique Nikki Beach world.



For media inquiries please contact:

Kathryn Wingrove | 

Olivia Simpson |

Mohammed Zahid |

About Nikki Beach Global:

In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, as Nikki Beach marks over 20 years in business, the brand has grown into a global, multifaceted lifestyle hospitality company with 12 beach clubs, 5 hotels and resorts, a fashion division (including lifestyle boutiques), special events and Nikki Cares, a 501c3 non-profit charity.

Nikki Beach can now be experienced in: Miami Beach, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Monte Carlo, Monaco; Dubai, UAE; Versilia, Italy; Costa Smeralda, Italy and Montenegro, Tivat. Every year, Nikki Beach has a pop-up location during the Cannes International Film Festival in France and a summer-long pop-up lounge at the Waterfront in Porto Cervo, Italy. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece; Dubai, UAE; Santorini, Greece and Montenegro, Tivat.

For more information, please visit

Facebook: @nikkibeachworld

Instagram: @nikkibeachworld

Twitter: @NikkiBeachWorld

Spotify: @nikkibeach

About Nikki Beach Resort & Spa Dubai:  

Nikki Beach Resort & Spa Dubai is a 5-star contemporary style beachfront property, featuring 132 luxurious hotel rooms, suites and private villas, 5 restaurants and lounges, 450-meter private beach, Tone Gym, Nikki Spa and two oversized pools. This exclusive enclave combines the best of Nikki Beach’s signature entertainment, dining and music elements with stunning panoramic views of the Arabian Gulf and awe-inspiring Dubai skyline. Situated on Pearl Jumeirah Island, the location offers convenient access to Downtown Dubai, Dubai International Airport and Financial Centre. 

Spanning 52,000 square meters, Nikki Beach Resort & Spa Dubai was designed in collaboration with DSA Architects International with interiors by Gatserelia Design. The décor reflects Nikki Beach’s stylish look and feel at its venues around the world. Accommodations boast top-line amenities and in-room features such as a bespoke mood lighting system, MyBar and oversized bathrooms. The serene resort experience is further enhanced with beachside pampering, spa days and watersport facilities. 

For more information, please visit 

Facebook: @NikkiBeachHotelDubai  

Instagram: @nikkibeachhoteldubai 

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s