SAP to Showcase “The Digital Challenge” at Cairo ICT 2021

CAIRO, Egypt – 9 November 2021 –

At Cairo ICT 2021, global technology company SAP showcases “The Digital Challenge,” including 5G and Multi-G networks, the hyperscale revolution, cloud technology and devops, the Industrial Internet of Things, augmented and virtual reality, zero trust architecture, and cybersecurity.

During the event, SAP showcases technology solutions under 10 themes: healthcare, agriculture, education, space, retail, advertising, entertainment, sports, property and construction, museum. SAP also emphasizes fintech innovations at the 8th Payment and Digital Inclusion Expo (PAFIX).

“The Digital Challenge for Egypt is how the public and private sectors can align with Egypt Vision 2030 and leverage the latest cloud solutions to built end-to-end digital economies, sustainable cities, and circular economies,” said Mohammed Samy, Managing Director, SAP Egypt.

Egypt’s Government-Led Digital Transformation Tops Technology Trends

Egypt’s government-led digital transformation ranks as the top technology trend, supporting business and innovative taking citizen services to a new level, global technology company SAP announced today.

More than four-fifths (89%) of public sector senior executives agreed that data sharing helps them to improve how they connect with citizens, according to a recent Oxford Economics and SAP survey “The Public Sector Transformation Imperative of 3,000 senior executives from around the world.

For the public sector, the top three lessons that make a digital “have” and not a digital “have-not”:

1. Employee and citizen experiences will close the gap with the public sector.

Thanks to government initiatives such as Egypt Vision 2030, Egypt’s public sector will continue to lead data-driven innovation to enhance citizen experiences.

Among public sector leaders in the survey, 89% said data sharing improves how they connect with citizens, 83% said data sharing improves their innovation of existing products or services, and 82% said data sharing helps them to exceed performance goals.

Egypt’s Ministry of Finance, with channel partner IBM, and E-Tax, a company affiliated with the Ministry, to fully automate its core taxation system with SAP solutions. The Ministry aims to streamline tax management, improve tax administration performance, transform the Egyptian Tax Authority into the digital arena, and foster Egypt’s economic growth.

2. Data insights will point the way toward actionable insights.

Real-time data insights can help organizations to enhance operational efficiency and craft strong policy. Before government agencies share their citizen data, they need to outline the wider purposes for the data, gain consent from the end-users, and understand how sharing the data both internally and with third parties can deliver new levels of citizen services. Among public sector respondents, 81% effectively shared employee data internally, and 74% effectively shared citizen data internally.

Across industry verticals, Egypt’s organizations are adopting real-time solutions to transform customer experiences, including Elaraby Hospital and HO Group’s United Company of Pharmacists in healthcare, Abou Ghaly Motors and Toyota Egypt in automotive, and the Hayel Saeed Anam and Company (HSA) conglomerate that operates in Egypt and Yemen.

3. Digital skills capabilities will streamline and expand mission-critical services.

Already, many Egypt and Middle East organizations have embraced collaboration and flexible work policies to enhance employee experiences. But more can be done to enhance employee skill sets and collaboration across different departments. This skills shortage was cited by 61% of respondents as being a barrier to meeting strategic change initiatives.

Supporting Egypt’s workforce of the future, already in 2021, the German Federal Ministry for Economic Cooperation and Development (BMZ), the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, and SAP have graduated two more groups of Egyptian youth from SAP’s flagship digital skills build program, the SAP Young Professional Program.

Visit the SAP News Center. Follow SAP on Twitter: @SAPMENA and @sapnews.


About SAP

SAP’s strategy is to help every business run as an intelligent enterprise. As the market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enable more than 440,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit

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