2K and 5K races taking place in Al Qudra on November 27th

For every KM run, 10 AED will be contributed to clean-up efforts in the desert

Runners can sign up through the adidas app, available through iOS and Google Play

Dubai, November 4, 2021 –adidas is harnessing the power of sport to create change by inviting the city of Dubai to unite and Race for the Deserts on November 27th.  Building on the brand’s continuous efforts to inspire communities to help end plastic waste, Race for the Desertswill raise awareness of the threat of plastic pollutionin our deserts while encouraging runners across Dubai to continue leading a fit and healthy lifestyle.

The race will be the brand’s biggest activity to date in the region, withparticipants either joining adidas for a 2K fun runor 5K race. Both events are set to take placein Al Qudra and will continueadidas’strong commitment to irradicating plastic pollution.

Vicki Fitzsimons, Snr. Brand Director adidas MENA said: Race for the Deserts is more than just a run. It’s an event that will inspire and empower residents of Dubai to unite around a common goal through sportand help drive our mission to end plastic waste. At a brand level, we are constantly finding ways to utilize our platform tocreate change through real action, and this is exactly what we’ll be doing through this event. We’re excited to welcome runners from across Dubai to join us for this incredible initiative and I personally look forward to seeing everyone on the day.”

The desert is a vital area not only culturally for the United Arab Emirates, but environmentally too, serving as a landscape to various wildlife.Unfortunately, plastic waste in the desert is threatening the natural environment of our wildlife andadidas aims to reduce the harmful waste and support the nation to become more sustainableby empowering people of all fitness levels to take part in the Race for the Deserts.

Race for a cause

For every KMran on November 27th, 10AED will be contributed to DGrade, adidas’ local sustainable partner,in an effort to keep our deserts clean.

Runners can sign up through the following steps:

  1. Download the adidas mobile app on iOS or Google Play
  2. Selectthe radar’at the bottom of the page
  3. Scroll down to ‘events in my area’
  4. Select ‘sign up’

In addition to Race for the Deserts challenge, and running fromOctober 29– November 27, adidas is hosting a variety of curated and engaging sporting sessions for all levels and experience, encouraging Dubai residents to kick start their physical journey through one-of-a-kind fitness challenges and classes.

For more information and to follow the conversation, follow@adidasDXB and #adidasDXB #Dubai30x30#RacefortheDeserts


About adidas

adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.

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