du concludes GITEX Technology Week 2021

du concludes GITEX Technology Week 2021 participation with new collaboration announcements and successful 5G solutions showcases

  • The leading telco provider introduced government entities and organisations across key national industry to new 5G solutions and services
  • du involvement at the annual showpiece was held under the theme “5G in the Public Sector – The Future of Hyperconnected Government Services”

Dubai, UAE,21stOctober 2021: du, from Emirates Integrated Telecommunications Company (EITC), today concluded its participation at GITEX Technology Week 2021, with the event’s 41st edition laying the foundations for continued digital transformation and national infrastructure enhancements across the UAE. Inspired by 5G technology potential and an enduring commitment to drive the digitalisation agenda, the leading telco provider has introduced enterprises, government entities, and industry leaders to the latest 5G solutions throughout this week. The next-generation solutions showcased at Dubai World Trade Center, together with the subsequent response and reception from attendees and audience members, have resulted in this year’s participation being a resounding success, providing du with even greater momentum as the company strives to enable humanity, empower people, and support the National Agenda in the years ahead.

Fahad Al Hassawi, CEO, EITC, said: “GITEX has simultaneously served as the launchpad for a series of new digital transformation partnerships between du and government entities and leading organisations across various industrial sectors. We are delighted to have concluded another successful year with more than 15 key Memorandums of Understanding (MoUs) and agreements to provide vital digital migration journey support through emerging technologies integration and implementation. While the event has only just concluded, it is already apparent that its impact and influence will be evident for many years to come. du looks forward to building on this success through proactive and effective partnerships, which will enable us to continue making groundbreaking contributions as government services are transformed digitally for the benefit of our communities.”

With 5G central to continued national development, du reaffirmed its status as a disruptive force humanising the technology for the benefit of the UAE’s public sector at GITEX 2021, showcasing no fewer than seven next-generation services and solutions in line with the event’s ‘Creating a Bolder Digital Theme Together’ theme. These included 5G Smart Grid, 5G Smart Mining, 5G Smart Policing, and 5G CCTV activation, as well as 5G Gaming, 5G Live, and 5G Future. Their unveiling at GITEX 2021 represents the culmination of a highly successful 12-month period du, during which time the company has supported the leadership’s transformative vision through effective collaborations and technology provision.

Furthermore, the event simultaneously served as the launchpad for a series of new digital transformation

du’s recent 5G rollout achievements highlight its expertise in the 5G space, and these also drove anticipation around this year’s showcases and partnership announcements even higher. The company’s 5G network has officially become the fastest of its kind in the UAE, successfully providing industry-leading speeds,performance, and connectivity to no fewer than 90% of the nation’s population. As such, GITEX 2021 attendees and visitors were presented with a valuable opportunity to learn more about the technology’s capabilities and potential through detailed information and insights regarding prominent use cases and the latest solutions. Overall, the event welcomed almost 3,500 exhibitors from over 140 countries, with all having an opportunity to become familiar with du’s future public sector transformation aspirations.


About du

Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.


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