HISENSE ANNOUNCES THE LAUNCH OF MOBILE PHONE CATEGORY IN THE MENA REGION
- Unveils the flagship smartphone range H50 and E50 – two brilliant lines of smartphones with an advanced camera system, infinity display, long-lasting battery life and boosted connectivity with sufficient storage; ideal for today’s demanding users
- Hisense mobiles will be available across the MENA region from October 2021
Dubai UAE,18thOctober 2021: Hisense, one of the largest consumer electronic brands globally, announces its entry into the smartphone segment. Leveraging its strengths in developing smart technology and innovative products, smartphones is an extension of Hisenses’ highly competitive product offerings.
This announcement was made by Hisense during the GITEX Technology Week in Dubai, UAE
Witnessing a steady growth in the smartphone industry, the consumer-friendly brand recognised the market potential for its innovative, smart, and efficient devices. The brand has been instrumental in delivering quality home electronics to end-users and ispoised to enter in the smartphone market to increase its product offerings as well as expand market realization.
Commenting on its all-new smartphone series, Jason Ou, Managing Director of Hisense Middle East& North Africa said, “With a steep quarter-on-quarter growth within the mobile segment and a demand for innovative, smart and affordable devices by the end consumer, we believe Hisense is entering the market at the right time with highly competitive devices. Through this new product line, Hisense aims to increase its revenue by over 20 percent by the of 2022.”
“We are delighted to be announcing our debutin the mobile sector, as we see huge potential for Hisense within the mobile category in the GCC and Levant markets. In our quest to provide our customers with the best, we have developed two brilliant lines of smartphones with an advanced camera system, infinitydisplay, long-lasting battery life and boosted connectivity with sufficient storage; ideal for today’s demanding users. We are proud that today we launch our two-smartphone series – H50 & E50 and confident that our product line-up will be well received by the market as well as the end-consumers. “
Building on years of experience, Hisense mobile is a combination of innovation and technology that strikes a perfect balance between the quality and meeting the requirements of today’s consumer demands.Hisense mobile is themed ‘Ready for Life’ as it complements the readiness of life to become your companion capturing all the moments of life.
In terms of configuration, the Hisense mobile, both Infinity H50 and E50 series come with dual-SIM card support that run on Android 11.
The top end model is Hisense, H50 marks the introduction of craftsmanship inspired by the movement of light, giving the handset a sensational touch of a 3D gradient flexible curve design, with complex everchanging colors in different viewing angles. It indulges the end-user with an infinite view with its 6.81” Full HD+ Infinity Display that indulges your eyes in an all-immersive viewing experience, improving youroverall viewing on a mobile phone. Whereas, the Hisense E50 have a 6.55” display easier to optimize the content and interactive experience, it also comes with a unique 3D textured design feature to create a striking visual appearance.
Hisense mobiles come with biometrical facial recognition algorithm and an integrated side-mounted fingerprint sensor that allows you to instantly and securely unlock your phone.
Camera for life’s every occasion
The Hisense Infinity H50 sportsan enhanced 108MP (12000x9024pixels) zoom-in camera, one of the world’s highest megapixel smartphone camera resolutions, enabling users to capture minute details. Its ‘super night shot’ brings forth the dark nights most breathtaking views never imagined before. The MORPHO HDR enhances the picture quality by correcting the color and saturated dark sports, making the pictures more vivid. The stabilization mechanics makes the images sharper than ever with technology that compensates for camera shakes through image synthesis, especially useful for night portraits and telephotography. From 120-degree wide angle capability to 3cm micro shot Hisense H50 provides unblemished images.
On the other hand, the E50 carries a powerful multi-mode 13-megapixel triple camera and an 8-megapixel front camera, designed for selfie perfection and the ability to align with your skin-tone for balanced images.
Advanced power saving battery
Both the Hisense mobiles H50 and E50 display impeccably advanced power saving system thatbattery life by intelligently optimizing power, 5000mAh and 5100mAh respectively.
More storage, Less lagging
The Hisense H50 and E50 series offers a smooth experience with less lagging, allowing users to switch between apps with ease. It takes advantage of large internal and expandable memory for powerful and longer usage.
Providing a superior mobile experience for users in the region, Hisense encourages its customers to be ‘Ready for Life’ by providing them with the best connectivity, exposure rates, incredible display, plus a top-notch camera to assist with creating lifelike moments, and much more.
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Founded in 1969, Hisense is a multinational company headquartered in Qingdao, China covering business areas like multimedia, home appliances, IT intelligent information and modern service industries. The company owns three listed companies – Hisense Visual Technology, Hisense Home Appliances and SANDEN listed in Shanghai, Shenzhen, Hong Kong and Tokyo and has acquired many known brands including Toshiba, Gorenje, Kelon, Ronshen and ASKO.
With the core values of ‘integrity, innovation, customer focus and sustainability’ and the development strategy of ‘Sound Technological Foundation and Robust Operation’, the brand has delivered supreme quality products, excellent after-sales and customer services as well as reassurance of its comprehensive warranties, for over 50 years.
Hisense is also the global leading brand in B2B industries including Intelligent Transportation, Intelligent Medical and Optical Modules. The company owns the world’s leading ULED Local Dimming backlight control technology and laser display technology while developing the chip technology and continues in developing 8K ultra-high-definition display image quality processing chips, TV SoC chips, and AI chips.
With products exported to over 160 countries and regions, Hisense has sponsored the world’s top sporting events such as UEFA EURO 2016, 2018 FIFA World Cup, UEFA EURO 2020 and 2022 FIFA World Cup, and becomes the global sponsor of Paris Saint-Germain football club.
Hisense has 16 industrial parks located in Qingdao, Shunde, Huzhou, Czech Republic, South Africa, Mexico, etc. as well as 16 R&D centers located in Qingdao, Shenzhen, the USA, Germany, etc. working towards a wide range of highly competitive products.
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