TP-Link Appoints MindwareasaRegional Distributor forGCC & UAE

TP-Link Appoints MindwareasaRegional Distributor forGCC & UAE

Dubai, United Arab Emirates, 13th October 2021: TP-Link, a leading provider of reliable Consumer &Business networking products,has appointed Mindware, a leading distributor of top IT technologies in MEA for TP-Link’sentire products line of Consumer& Business networking,VIGI surveillance, and Smart home solutions forentire GCC& UAE region.

TP-Link’s solutions are designed to focus on modern technology and designs that cater to mass audience. TP-Link’s approach to anticipate future problems to develop reliable solutions to solve them or even avoid them makes its offerings more effective and useful. Theyhave appointedMindware as its distribution partner to assistthe brand pushits way forward for expansion and also toenhancemarket sharesin GCC and UAE. Mindware combines industry-leading integrated solutionswith human-centric services to foster mutually-beneficial partnerships with itsvendors for channel organizations in the Middle East and Africa. They will now take care of the dispersal of TP-Link’s sought-after Consumer&Business networking, VIGI Surveillance, and Smart home solutions.

Positive about the association, Lucas Jiang, General Manager at TP-Link MEA FZE, said, “Mindware is a well-recognized and well-appreciateddistributorthat has spread its presence across the markets we wish to penetrate further. Mindware has a solid network in UAE & GCC that serve the SMB/Enterprises segmentand that will surely allow us to unlock more possibilities in the market.”

He added, “We chose to partner with Mindware considering their dedication in delivering the best in class solutions to encourage digital transformation in the region. By offering TP-Link’s world-class networking solutions through their channel, we’ll be able to amplify our footprintin Bahrain, Qatar, Oman, Kuwait, Jordan and UAE.”

Nicholas Argyrides, General Manager – Gulf atMindware said, “Adding a globally loved brand such as TP-Link to our list of vendors will bring great value to our brand and business. As a distributor committed to delivering the best integrated technology solutions for the digital transformation of the region, we are delighted to be distributing TP-Link’s reliable and future-ready solutions.This association is, confidently, going to add value andenable our partners unlock new opportunities.”

TP-Link is committed to its partners’ and distributors’ long-term business growth and has successfully driven growth and market shares consistently by leveraging strong partner and distributor relationships. TP-Link’s existing channel partners have enjoyed considerable support and regular rewards for accomplishing verifiable TP-Link targets during these challenging times. TP-Link will ensure Mindware’s professionals will be trained, certified and fully ready to implement the brand’s Consumer & Business networking,VIGI surveillance, and Smart home solutionsand increase their reach in the new markets.

About TP-Link:

TP-Link is a leading global provider of networking equipment and ranked No.1 in the shipment of consumer WLAN products. With 25 years of independent R&D and development experience, TP-Link focuses on operators’ core requirements, prioritizing user experience, simplifying deployment options, and investing in emerging technologies.

TP-Link maintains rapid technical service capabilities, with dedicated support available in over 100 countries worldwide.

About Mindware:

As one of the leading distributors of the finest IT products in the Middle East and Africa, Mindware’s extensive portfolio includes top-class global brands reaching out to over 4,000 partners. Mindware’s comprehensive offerings include a selection of infrastructure, networking, security, and storage leading brands. As part of its VAD methodology, Mindware also offers supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing tools, and multiple channel-enabling programs. Headquartered in Dubai UAE since 1991, Mindware has been uncompromisingly serving its customers for more than three decades. |

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