Levi’s® Goes ‘70s High for Fall/Winter 2021

LEVI’S® ‘70s HIGH FAMILY

Levi’s® Goes ‘70s High for Fall/Winter 2021

Dubai, UAE – October 4th, 2021 –For several seasons now, higher waisted jeans have been the major trend. And while that trend is continuing for Fall/Winter 2021, this season’s take is all about ‘70s—both literally and figuratively. Taking inspiration from the classic styles of our Levi’s® Orange Tab archives, we’ve created a brand-new range of denim fits for Fall ’21 that we’re calling the Levi’s® ‘70s High.

“We’re really excited to see people embracing new silhouettes in denim, especially styles inspired by the ‘70s.  Our new 70s High Slim Straight and 70s High Flare give a nod to Levi’s® Orange Tab fits from the 1970s while feeling super relevant for right now.  They both have a modern, super high rise with a zip fly to keep things smooth.  In keeping with the trend toward shoe-covering lengths, we purposefully designed the inseams to have just the right amount of stacking on the shoe.   One of the best features of the 70s High fits is the instant attitude they give to any outfit.  The 70s Flare lends art-school eclecticism when paired with sneakers, a sweater vest, and a blazer.  Or go for a more sophisticated look with the 70s High Slim Straight, boots, and a fitted vintage-inspired trucker.   Both fits offer infinitely cool styling potential.”—Jill Guenza, VP, Global Women’s Design at Levi’s® 

Featuring a super-high waist with a zip fly, the Levi’s® ‘70s High lineup includes the ‘70s High Flare, the ‘70s High Slim Straight, and the ‘70s High Micro Mini, all of which come in both non-stretch denim with TENCEL™ and stretch organic cotton denim. 

The ‘70s High Flare is all about the classic wide hem look that really came to define the 1970s silhouettes. Based on a similar Orange Tab fit from the archives, the ‘70s High Flare features a fitted super high waist and a zip fly, a straight, relaxed thigh, and a flare that starts just above the knee and stacks slightly on the shoe. It’s a perfect modern antidote to recent seasons of skinny ankle length and cropped jeans and looks perfect with a favorite pair of retro sneakers.

For those looking for a slimmer, cleaner look, there’s the ‘70s High Straight, which features the same fitted super high waist and zip fly, only with a straight leg that’s designed to stack slightly over the shoe. It’s a slightly slimmer look than the Flare, but still with a ‘70s vibe thanks to its Orange Tab ancestry.

Last but not least, there’s the ‘70s High Micro Mini, a quintessentially 1970s denim mini skirt that features the fitted super high waist and zip fly, and a short, slim-fitting silhouette, hitting high above the knee.

                                         ‘70s High Rise Flare    ‘70s High Straight                        ’70s High Micro Mini

Each of the three fits in the collection, while made from modern, sustainable fabrics, still retains that vintage look thanks to the Orange Tab-inspired details like the coin pocket, the stitching, and the slightly flattened arcuate on the back pockets.

BUY BETTER, WEAR LONGER

A range of styles within the ‘70s High family will be available in stretch organic cotton or sustainably soft Tencel™. Organic cotton is grown without synthetic chemicals,pesticides orfertilizersand helps keep the water,soil and surrounding environment clean andhealthy. It also supports healthier farmingcommunities. And Tencel™ is a highly sustainable and extremely soft fabric made from recycled wood pulp and wood from sustainably managed eucalyptus and spruce forests.

About the Levi’s® brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

About Levi Strauss & Co.:

Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company design and markets jeans, casual wear and relates accessories for men, women and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its products are sold in more than 110 countries and worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,000 retail stores and shop-in-shops. Levi Straus & Co.’s reported fiscal 2018 net revenues were $5.6 billion. For more information, go to http://levistrauss.com

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