Reebok MENA Announces “Step It Up” Walking Challenge

Reebok MENA Announces “Step It Up” Walking Challenge For A Chance To Win Exclusive Fitness Kits worth over AED 3,000&Video Call with Karen Wazen

  • Karen Wazen invites women to enter the step challenge alongside influencers from the region from October 1st – 28th
  • Challenge in collaboration with Steppi which will track participants step count
  • Winners to receive AED1,000 Reebok Voucher, LesMills on Demand 6-month Free Access, Fitbit Fitness Tracker and more

DUBAI, UNITED ARAB EMIRATES, OCTOBER 2021:Reebok MENAhas teamed up with Karen Wazen to launch an exclusive ‘Step It Up’ walking challenge on Steppi, the reward based health and fitness platform, for all fitness levels with a goal of encouraging women to be more active.

Announced by inspiring mother, entrepreneur, and digital thought leader, Karen Wazen, the ‘Step It Up’ walking challenge will take place from October 1st until 28th, 2021.

Open to females living in the UAE, KSA and Kuwait, participants will need to complete a minimum of 8,000 steps per day to have their name entered into a raffle for a chance to win some amazing prizes from Reebok and partners. Every day the challenge is completed, those taking part will be entered into the prize draw automatically, increasing their chance of winning each time. Official terms &conditions apply and more details about the challenge can be found on ReebokMENA Instagram account.

The top five female participants will win an exclusive fitness kit worth over AED 3000 including:

  • Reebok Voucher – AED 1000
  • Fitbit Luxe Fitness Tracker with 6-months Fitbit Premium membership
  • LesMills on Demand 6-month Free Subscription
  • Les Mills MBX Mat
  • Les Mills Smartband
  • Towel
  • Water bottle
  • Video Call with Karen Wazen

The ‘Step It Up’ walking challenge follows the launch ofDailyFit DMX, ultimate shoes for women who want to move through life with balance and purpose, in their own individual way. It is designed for women who are on their feet all-day and lead a multifaceted schedule.

DailyFit DMX are available across selected Reebok stores and retailers and online partners.

For those looking to participate in the challenge, they can download the STEPPI app and sign up through this link:

– ENDS –

Note to Editors

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. A subsidiary of adidas, Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. Reebok received the accolade of Fitness Brand of the Year in the 2020 FIT Awards in the Middle East.

For more information, visit Reebok at, or, for the latest news at

Discover Reebok at the following locations:; and http:


STEPPI is a health and wellbeing platform for organizations and individuals. Using its proprietary technology to build industry-leading corporate wellness programs designed to motivate, educate, and reward users for making healthy decisions. 

Individuals can join the UAE’s largest fitness community, participate in fun challenges, win prizes, set fitness goals, and exchange steps for rewards with 100’s of the UAE’s BIGGEST brands.

STEPPI Is available on iOS and Android and is compatible with all major wearable brands.

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