POWER ACHIEVEMENTS DURING THE PANDEMIC
Dubai, Sept. 30, 2021- Ferry Joseph T. Trinidad has been awarded as one of the Power 25 Marketing and PR Leaders amongnominees from South East Asia, Middle East and Africa. This recognition waspresented in an online event last Sept. 28, 2021 by the Hoteliers Web as a way of honoring the crème de la crème of the hospitalityindustry. Out of 100 nominees, herankedTop 11. Heisone ofDubai’shoteliersrecognized in the country for theirexemplaryachievements, marketing campaigns and special initiatives during the pandemic.
Ferry iscurrently the Cluster Digital Manager for Accor’s premier hotels in the central business hub in the U.A.E. He manages the Dubai World Trade Centre: Novotel, ibis World Trade Centre and ibis One Central. Since 2010, he has been passionate with Digital Marketing, pioneeringvarious out-of-the-box E-commerce initiatives in the region and has been receivingnumerous recognitions for hisworks. He has been one of the pillars in the industry, and has been an active resource speaker advocating Digital Marketing in the region.
He believesthat ‘The best marketing shouldn’tfeellike marketing. Marketersshouldbe effective storytellersthatcanrelaytruth and life in itsmostauthenticform.’ This isapersonalphilosophythatheapplies in all his marketing campaigns. With this new recognition, heaims to continue this and hopefully inspire otherhoteliers to do the same.
The awarding body, Hoteliers Web is the largest international hospitality social networking site. Foundedin 2017, itis a one-stop-shop for news on operations and key people driving the hospitality business. They have recentlylaunchedtheir Power 25 list with the aim of recognizinghotelierswhohas successfullyled and influenced the changes brought in by the pandemicin 2020 – 2021.
Novotel Hotels, Suites & Resorts offers destination hotels designed as comforting and energizing places where guests can ‘press pause’ and take time to enjoy the moments that really matter. The brand’s wide array of hotels, suites and resorts offer a multitude of services for business and leisure guests alike, including spacious, modular rooms with natural and intuitive design; 24/7 catering with nutritious choices; dedicated meeting spaces; attentive and proactive staff; family zones for the youngest guests; multi-purpose lobbies; and accessible fitness centers. Novotel, which has over 530 locations in more than 60 countries is part of Accor, a world-leading augmented hospitality group offering unique experiences in 5000 hotels and residences across 110 countries.