b8ta & Business France to launch unique hardware startup brands from France in the flagship Dubai Mall store

b8ta & Business France to launch unique hardware startup brands from France in the flagship Dubai Mall store

United Arab Emirates, 20September- from October 1stto December 31st, 2021, the b8ta lifestyle and tech concept store, a Chalhoub group Joint-Venture, will host 8 French High-techproducts ina dedicated corner in their Dubai Mall shop. This exclusive showcase will highlight disruptiveFrench brands in the fields of mobility, entertainment, artificial intelligence, health, and education.It will be the opportunity fortech enthusiastsor and newbies from all over the world to discover, test and buy the most innovative and cutting-edge products in the b8ta Dubai Mall storeor through their online platform.

Held for the first time in the Middle East, The French Tech Cornerat b8ta is the result ofa partnership betweenBusiness France (the national agency supporting the international development of the French economy) andthe b8ta store, a software powered retailerwith stores in the Middle East, U.S. and Japan.

Business France ishappyand proud to join forces with b8ta, a Retail pioneer, that has recently set up operations at Dubai Mall. b8ta brings up the most innovative products to local consumers, and it’s with a great pleasure that France will introducehighly diverse start-upsto showcase their latest Tech products. Selected French Tech companies will benefit from the “booster effect” of the Expo 2020 which will also open its doors on October 1st, with millionsexpected visits within 6 months.”statedFrederic Szabo,Managing Director Business France Middle East.

b8ta’s General Manager for Middle East & Africa, Ramit Harisinghani commented “b8ta is delighted to partner with Business France to launch 8 innovative brands to the region. b8ta’s analytics and feedback opportunities combined with Business France’s comprehensive ecosystem make it the ideal platform for French start-ups to launch a product in the Middle East.  Brands can benefit from b8ta’s business model, called retail-as-a-service, that helps them market, manage and measure offline experiences”.

The UAE is by far the most dynamic country in terms of tech ecosystem in the region and represents 35% of the 10,000 start-ups headquartered in the MENA region.

UAE citizens, residents, and travelersfrom all over the worldare invited to visit theb8ta store in Dubai from October 1st to December 31st, 2021,todiscover the French Tech corner and themost unexpected Tech products curated from all over the world France

Meet French Tech brands at theb8ta store

EYELIGHTS:offers a motorcycle helmet with integrated GPS, packed with electronics.

AUDIOZEN:helps you fall asleep thanks to its offline Morphee mobile box placed near your bed.

PRET A POUSSER:markets simple and autonomous indoor gardens with a wide range of seeds.

Y-BRUSH:offersan electric toothbrush that brushes teeth in 10 seconds using sonic vibrations.

REENBOW:blends augmented reality and teaching,offers a solution that lets you learn in an amusing and immersive way.

EARSQUARED:sells wireless headsets that allow you to listen to music, radio, connect a GPS and enable to answer phone calls while keeping the ear canals free.

FAMILY SELF CARE:has developed a connected device that makes daily beauty and wellness personalised, sustainable and enjoyable through herbal oils.

LIVING THINGS:is developing a 3D project on the Mona Lisa using AI.

Press contact:

For more info, feel free to contact: 

Business France Communications team:


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s