Axis Communications celebrates 25 years….

Axis Communications celebrates 25 years since launching the network camera that revolutionised the security industry

Dubai, 20th September 2021Industry leader in security and network solutions, Axis Communications, is celebrating a major milestone this year. It has been 25 years since the company invented and launched the first network camera– the “NetEye” AXIS 200 Network Camera.

“It all started while I was on a business trip to Tokyo,” Martin Gren, the co-founder of Axis explains. “I was there to meet potential clients, one of whom had analogue cameras in stock that he was battling to sell. He knew that Axis had experimented with technology that made networks smarter and asked if it was possible to attach them to a network.”Martin saw the potential in combining the two technologies, leading to the creation of the first network camera.

Innovative products that shaped the security industry

Axis’ network camera became the industry standard, with competitors left scrambling to develop similar products. Now, network cameras are the foundation of the surveillance systems that are ubiquitous across the globe.This type of innovation is at the core of Axis’ culture. The company looks to other industries for inspiration, combines products to create smart solutions, and uses already existing technology in new ways to create opportunities. For Axis, innovation is about using available resources more efficiently.

Since launching the camera in 1996, Axis’ offering has evolved. In 1999, the company developed the industry’s first dedicated chip for network cameras, the Axis Real Time Picture Encoding Chip (ARTPEC), enabling the camera business’s rapid growth as the cameras were now ready for real-time, reliable video surveillance. Game-changing Lightfinder technology was launched in 2011, allowing security cameras to film in colour at night for the first time. 2015 saw the introduction of Zipstream, which solved the industry’s data storage and transfer problems.The compression technology reduces bitrates by up to 95%and identifies crucial forensic information, ensuring video is recorded and sent in full resolution and at full frame rate. With milestones like the development of the first thermal network camera in 2010, as well as the more recent launch of the first deep-learning camera in 2020, it’s easy to see why Axis is an industry leader.

“Axis has always been at the cutting edge of industry innovation, launching new products and technologies that have helped reshape and reimagine the industry. In everything we do, we are committed to helping organisations and governmentsbuild a smarter, safer world,” saysEttiene van der Watt, Regional Director, Axis Communications Middle East & Africa.

The first network camera is the cornerstone of today’s smarter and safer world enabled by network solutions. 25 years later,these solutions include network video surveillance, data analytics, access control, and audio systems. As Axis looks to the next 25 years,it is optimistic about the future to see how these innovationswill continue to change the world of security and network systems.

About Axis Communications

Axis enables a smarter and safer world by creating network solutions that provide insights for improving security and new ways of doing business. As the industry leader in network video, Axis offers products and services for video surveillance and analytics, access control, ​intercom, and audio systems. Axis has more than 3,8​00 dedicated employees in over 50 countries and collaborates with partners worldwide to deliver customer solutions. Axis was founded in 1984 and has its headquarters in Lund, Sweden. For more information about Axis, please visit our website www.axis.com

Join Axis Communications at the World Expo 2020

As the industry leader in network solutions that enable a smarter and safer world, Axis is proud to be part of the World Expo 2020 in Dubai from 1 October 2021 – 31 March 2022. To honour its Swedish heritage and ongoing commitment to sustainability, Axis will be representing Sweden as an official partner of the Sweden Pavilion at the World Expo’s Sustainability District. As governments and citizens across the world shift their focus to sustainability and safety, Axis will be showcasing its intelligent security solutions for smart cities.

By merging technology and data, Axis’s solutions for the future empower city authorities to better understand and manage key areas of urban life, including the environment, mobility, and public safety, ultimately creating better cities to live in. Axis will also be hosting high-impact events during the expo, touching on topics like dependable technology for a changing world and the power of partnership. Interact with the Axis team, explore innovation, and create opportunities at the World Expo 2020.www.expo2020.axis.com

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