adidas Originals Launches Fall/Winter 2021 Forum Collection Celebrating Those Who Turn an Open Mind in to a Wayof Life

adidas Originals Launches Fall/Winter 2021 Forum Collection Celebrating Those Who Turn an Open Mind in to a Way of Life

-TheFall/Winter2021Forumcampaignstars SlowthaiandBeabadoobee-

– The product offering is highlighted by a suite of silhouettes which are inspired bysportingaesthetics-

Herzogenaurach, July 11th, 2021 – For Fall/Winter 2021, adidas Originalshas once againreimagined the iconic Forum silhouette, this time in celebration of the cultural leaders who areredefining the style of tomorrow. Encouraging a new generation to embrace an open attitude, thelatest Forum collection is informed by an innate ethos of unapologetic amateurism and theirreverentspiritofneverbeingafraidto experimentwithnewideas.

InthedecadessincetheadidasForumfirstdebutedonthecourt,thetimelesssneakerhasplayedan integral part in shaping culture as a bona fide style icon, continually being adopted andrecontextualised by those who effortlessly embrace a new world of unknowns. With its roots inbasketball, today the silhouette represents an open invitation for aesthetic self-expression —standing out on the feet of artists, musicians, designers, grassroots community organisers andbeyond. Inspired by the fervent spirit of open minded experimentation that defines some of thisgeneration’s most forward-thinking cultural tastemakers, the seasonal Forum campaign starsBritishartistsSlowthaiandBeabadoobee,alongsideacastofcreativepolymathsastheydescendupon their localparkswherethe courtsareteemingwith energy.

This season’s Forum offering is inspired by the innate essence of the 1980s. Championing thosewhoneverceasetoexpressthemselves,theiconicForumsneakerhasbeenreimaginedinthreedistinct new looks — each one drawing on the silhouette’s heritage. First up, the Forum ExhibitLow features all the sneaker’s classic elements wrapped into a low profile look, matched with aremovable strap, a luxe white leather upper with red accents and navy blue details, as well as acourt-ready rubber outsole. Meanwhile, the Forum Exhibit Mid comprises a similar approach, thistime in a mid-cut silhouette, and is available in a striking pastel blue colorway. The iconic ForumLowroundsoutthecollection,elevatingthesneaker’sclassiclookwithabasketballinspiredwhite,navy,red,andyellowcolorway.

In addition, for Fall/Winter 2021 adidas Originals pays homage to the timeless sneaker’s roots byreintroducing modernized versions of the Forum Mid and the Forum Low in the silhouette’squintessentialwhiteandbluecolorway.

A celebration of those who turn an open mind into a way of life, the next iterations of the iconicadidas Originals Forum silhouette are available globally from July 16th at andvia select adidas retail locations, while the classic white and blue colorway is already available instoresandonline.


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