Digital Transformation Partnership with SAP for more Optimized Customer Experiences
CAIRO, Egypt – 9 September 2021 –Abou Ghaly Motors, one of Egypt’s leading providers of integrated mobility solutions, is driving innovation in the Middle East and North Africa’s USD 12 billion automotive market, supported by global technology partners like SAP for empowering its digital transformation journey.
Logitech Introduces All-In-One Dock to Declutter the Desktop and Make Joining Meetings Easy
Logi Dock Dramatically Improves the Work-from-Home Experience
NEWARK, Calif. & LAUSANNE, Switzerland – September 8, 2021- Today, Logitech (SIX: LOGN) (NASDAQ:LOGI) is simplifying personal workspaces and improving the video meeting experience for remote and hybrid workers with the launch of Logi Dock, an all-in-one docking station with one-touch meeting controls and a built-in speakerphone, targeted to be certified for Google Meet, Microsoft Teams, and Zoom. With Logi Dock, Logitech provides professionals one sleek solution to optimize their desk setup and create a more productive workspace as many organizations transition to permanent hybrid workforces.
Connecting with offline consumers: The trends and tactics Middle Eastern businesses should consider for successful marketing campaigns
By: Karam Malhotra, Partner and Global Vice-President, SHAREit Group
In today’s evolving technology-first world, the connected consumer effectively lives on digital platforms, surrounded by connectivity devices and active on real-time communication tools. While connected consumers may range from young digital natives to full-time working professionals and their interests and demands vary – commonalities in their behaviors are also apparent. Mobile devices have propelled them into a new dimension, one where they could be reading on their phones during transit or checking product reviews when face-to-face with store sales representatives. Without question, connectivity is a constant state of being, applicable to many millions of people. However, what’s equally trueis that another segment has, to date, remained traditional: the offline consumer.