Abou Ghaly Motors Drives Innovation in MENA’s USD 12 Billion Automotive Market Using SAP CX Technology

Abou Ghaly MotorsDrives Innovationin MENA’s USD 12 Billion Automotive Market Using SAP CX Technology

Digital Transformation Partnership with SAP for more Optimized Customer Experiences

CAIRO, Egypt – 9 September 2021 –Abou Ghaly Motors, one of Egypt’s leading providers of integrated mobility solutions, is driving innovation in the Middle East and North Africa’s USD 12 billion automotive market, supported by global technology partners like SAP for empowering its digital transformation journey.

Egypt is the fastest-growing car market in the Middle East and North Africa, with the region posting USD 12 billion in annual car sales, according to the Feedback Middle East market research firm. Egypt has about 7.2 million cars, or about one-quarter of the 26 million vehicles in the Arab World.

Abou Ghaly Motors is representing some of the world most iconic car brands, being the official authorized dealer for Mercedes Benz, Jeep, Alfa Romeo, Chrysler, Dodge,Subaru and Geely in Egypt, along with KTM motorcycles for sales, services and spare parts. As well as being the franchisee of Germany’s Sixt rent a car business and owner and operator of the London Cab Application & Mobility Services.In addition, Abou Ghaly Motors provides after-sales services for international oil companies such as Malaysia’s Petronas, and IT and application services.

Supporting customer service innovation, Abou Ghaly Motors is now running on SAP’s cloud-based Customer Experience solutions, which can scale up as the company evolves.

“As Egypt’s automotive market continues to grow, Abou Ghaly Motors needed extended visibility on our customers’ changing needs and integrated customer profiles across our brands and lines of business,” said Eng. Mohamed Abou Ghaly, CEO of Abou Ghaly Group. “Our digital transformation roadmap together with our journey with SAP is ensuring the optimum quality and safety of our mobility services through our reliable and trusted workforce.”

In its digital transformation journey, Abou Ghaly Motors upgraded the customer relationship management systemsto SAP Hybris, and customized features to drive better lead generation mechanisms. At the same time, Abou Ghaly Motors is transitioning its back-end operations of SAP’s Enterprise Resource Planning (ERP) solution to the SAP HANA in-memory platform. Abou Ghaly Motors is completing these projects powered by its in-house technology experts.

“As Egypt’s automotive suppliers and distributors face increased competition and innovation, Abou Ghaly Motors is showing how digital transformation into an Intelligent Enterprise can optimize customer experiences,” said Hoda Mansour, Managing Director, SAP Egypt and New Frontiers. “New business models with the latest real-time solutions can meet changing customer expectations and lead in the emerging era of automotive innovations.”

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About Abou Ghaly Motors

Abou Ghaly Motors is one of the leading corporations in the automotive sector in Egypt. Since its establishment in 1980, Abou Ghaly Motors strives to provide customers with Integrated Mobility Solutions that satisfy their changing needs while ensuring optimum quality and safety services through the company’s reliable and trusted workforce. AGM has approximately 1000 employees who serve more than 350,000 customers.

In 2020, drafting a new chapter in its success story in Egypt, Abou Ghaly Motors became an official authorized dealer of Mercedes-Benz in Egypt. In the same year, the company inaugurated the largest 3S services center for Mercedes-Benz in the Egyptian market with the surface area of 15,000 sqm. For more information, visit https://www.aboughalymotors.com/

About SAP

SAP’s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.

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