ADIDAS REVEALS ADIZERO COLLECTION In a new sonic ink COLORWAY TO CELEBRATE MARATHON SEASON

ADIDAS REVEALS ADIZERO COLLECTION In a new sonic ink COLORWAYTO CELEBRATE MARATHON SEASON

Dubai, August 31, 2021: Today, adidasintroduces a vibrantcolor update forthe latest iteration of adidas’ record-breaking performance collection designed for speed -the ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10, and ADIZEROPRIME X. The new sonic ink colorway marks an evolution of the adizero franchise, stepping away from the heritage colorway for a new one that embodies and captures the power of running.

Inspired by those that have come before it, the new colorway is designed to connect the mind and body. The collection is set to be worn by some of the world’s fastest athletes over the 5km, 10km, marathon and half-marathon distances on the road this season, including women’s only half-marathon world record holder and recent Olympicsmarathon gold medalist, Peres Jepchirchirwho will continue to push the boundaries on the road this autumn.

Peres Jepchirchir, following her recent iconic victory wearing ADIZERO ADIOS PRO 2, said:“Winning at the Olympic Games in Tokyo this summer was the culmination of years of hard work. I am so proud of what my team and I have achieved. It was incredibly tough on the day, and the shoes gave me the confidence to push myself in the final stages of the race. They are lightand feel fast and responsive. “ 

The adizero collection has been developed using insights and data from some of the world’s fastest athletes combining mechanical, biomechanical, and physiological data to inform existing and upcomingadidas racing shoes.

ADIZERO ADIOS PRO 2

Debuting last year, the ADIZERO ADIOS PRO took the distance road running world by storm, when our athletes broke world records over Half Marathon distance. The newADIZERO ADIOS PRO 2 is a continuation of our ambition to constantly evolve elite performance running footwear, developed and tuned with and for some of the fastest athletes,supporting them in their goals of delivering world record performances.

ADIZERO BOSTON 10

Building on the ADIZERO heritage and design evolution, the collection introduces the ADIZERO BOSTON 10 which offersrunners the best of the ADIZERO ADIOS PRO 2 race day set up in a versatile, every day running shoe. Featuring the same LIGHTSTRIKE PRO combined with a durable LIGHTSTRIKE EVA midsole foam, glass-fiberENERGYRODS, a soft upper construction and CONTINENTAL™ RUBBER OUTSOLE, to support every day long distance training runs with a durable lightweight ride.

ADIZERO PRIME X

Continuing the collection, the ADIZERO PRIME X has been created as a boundary-breaking conceptual long distance running shoe.Worn by Head of adidas Runners GCC Lee Ryan,the shoe has been designed without limitations to amplify key features of the ADIZERO ADIOS PRO 2 and push the limits of the latest technology. Sharing the same LIGHTSTRIKE PRO midsole and ENERGYROD technology, stiffening blades, that spring back, have been added within a 50mm heel.

To mark the shoe’s release, adidas is also launching the ‘Your Fastest 5K’challenge – a new four-week training planin the adidas Running app that encouragescommunity members to complete their fastest 5K ever in their ADIZEROs between September2-29. The challenge will go live on the adidas Running app on September 2.

The adidas ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10, and ADIZERO PRIME X in sonic ink will be available at adidas.comfromSeptember2ndonwards.

To find out more please visit: www.adidas.com/adizero. Follow the conversation on Instagram, Facebook and Twitter and using #adizeroadiosPro,#adizeroBoston, #adizeroPrimeX, @adidasMENA and @adidasrunning.

– ENDS –

For further media information please visit www.adidas.comor contact:

Salma Malaeb

Salma.Malaeb@redhavasme.com

RED HAVAS

NOTES TO EDITORS:

Created from the same family as the ADIZERO ADIOS and the ADIZERO ADIOS PRO2, the ADIZERO BOSTON, and ADIZERO PRIME Xare the latest iteration of adidas’ elite race offering. The story of adizero began in Berlin on 28 September 2008, with Haile Gebrselassie. He introduced the adizero adios 1 to the world by shattering his own marathon world record to become the first person to break the 2:04hr barrier. The decade that followed that day belonged to adizero, the franchise accompanied athletes on their journey as four more world records were broken, with consistent domination over the period.  

ABOUT ADIDAS

adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.

For more information, please visit: adidas.com

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