L’OCCITANE THE DUBAI MALL STORE OPENING – NEW FLAGSHIP STORE UNVEILED, THE TRUE STORY CONCEPT
New Flagship Store Unveiled, the True Story Concept
“This is a momentous occasion for the team at L’OCCITANE to bring together the Group’s vision for sustainability along with a new-age retail experience for our customers. With consumers spearheading the transformational era in how brands present themselves, we are positive that our new store at The Dubai Mall will provide our customers with a unique multi-sensory journey that will enhance their in-store experience”, said Joseph Kedemos, Managing Director of L’Occitane Middle East
L’OCCITANE en Provence, the prestigious French beauty company with high-quality skincare, body care, and fragrance, redefines the shopping experience with the complete redesign and relocation of its Dubai mall flagship store.
Inspired by the land and culture of Provence, guests are invited to take a multi-sensory journey, setting a new standard for the L’OCCITANE in-store customer experience.
A celebration of wonderment and discovery, this store has multiple unique features for an immersive shopping experience.
The journey starts with a warm welcome in true Provence style. Guests are invited to exfoliate and hydrate their hands at the Hands Station, indulging in the brand’s iconic shea butter hand cream.
A SENSORIAL JOURNEY
Calm your body and mind by embarking on a journey of complete relaxation in a private beauty room, guided by our professional aesthetician. Customers can choose from luxurious facials or express services, curated to their needs, using our unique skincare products powered by natural-origin ingredients from Provence.
FIELDS OF FRAGRANCE
As customers move towards the Fields of Fragrance, delicate notes of roses scent the air. The smell of freshly cut lavender mingles harmoniously with the aromatic perfume of Lavender Eau de Cologne and the lemon-scented leaves of Verbena Eau de Toilette, arousing and delighting the senses along the way.
This store has been designed to pamper customers and make them feel special. Guests can explore handmade gift ideas and enjoy the process of gift personalization, share the love!
REDUCING WASTE TOGETHER
We are committed to respecting the environment, supporting communities, and guaranteeing the quality and safety of our products. The store fully complies with the L’OCCITANE Group’s vision and philosophy of nurturing a harmonious relationship with nature. Customers are encouraged to bring in their empty, hard-to-recycle beauty product packaging and enjoy the rewards of our recycling program.
ABOUT L’OCCITANE EN PROVENCE
L’Occitane is a global, natural, and organic ingredient-based cosmetics and well-being products manufacturer and retailer with strong regional roots in Provence, France. With stores all over the world and a growing presence in the Middle East, the brand is committed to developing and retailing high quality products that are rich in natural and organic ingredients of traceable origins and respect for the environment.
For more information, please visit: me.loccitane.com