Agthia Announces Launch of 2021 Dates Marketing Season for Al FoaH

Agthia Announces Launch of 2021 Dates Marketing Season for Al Foah

  • The group further revealed that Al Foah’scentres were prepared and equipped to receive dates from over 17,000 farmers across the UAE.
  • Prices for the dates will be applied as per the date marketing policy approved for seasons 2018 through 2022.

Abu Dhabi, UAE, August 8, 2021–Agthia Group PJSC, a leading regional food and beverages company,today announced that the 2021 date marketing season for Al Foah, the world’s largest date receiving and processing business, would run from 7 August to 28 October, with prices applied as per the date marketing policy approved for seasons 2018 through 2022.The pricing policy is aimed at improving farmer income and ensuring commercial revenue sustainability through encouraging them to promote date quality for highly-valued varieties and thereby making the UAE’s date among the most competitive and top qualityworldwide.

The Group further revealed that Al Foah’s centres are prepared to welcome around 17,000 farmers from across the UAE and provide state-of-the-art equipment and mechanisms to procure, sort and grade dates. In the 2020 season, Al Foah’s centres processed more than 100,000 tonnes of dates from all over the UAE, topped by the Khalas variety and the highly-valuedFard.

Alan Smith, Chief Executive Officer of Agthia Group, said:“We look forward to receiving strong volumes during this dates marketing season. The advanced facilities at our centres clubbed with the value-added services we provide will secure the best returns on investmentand guaranteed income for farmers.We are determined to extend our high-tech, sustainable dates sourcing approach to more farmers across the country as they open the doors to robust markets offering solid added value.”

To enable a successful and safe experience for all attendees, preventive measures have been set to be followed at all Al Foah’s centres,including, but not limited to, providing a 7-day valid negative PCR test result on the Al Hosnapplication. These procedures are in line with the precautionary measures adopted by the UAE to overcome the COVID-19 pandemic, which contributed to the continuity of services and businesses in the vital sectors of the state, including the date palm sector.

Al Foah also offers a suite of services to make sure that farmers are served easily and safely through several communication channels such as the farmers’ electronic portal, Al Foah application, toll-free number 8005551, SMS messages, social media and other media. Farmers will be able to use the portal to update relevant data and renew date supply agreements, among others as well.  

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About Agthia

Agthia Group is a leading Abu Dhabi based food and beverage company. Established in 2004, the Company is listed on the Abu Dhabi Securities Exchange (ADX) and has the symbol “AGTHIA”. Through Senaat, Agthia Group PJSC is part of ADQ, one of the region’s largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi’s diversified economy.

The Company’s assets are located in the UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey and Jordan. Agthia offers a world class portfolio of integrated businesses providing high quality and trusted food and beverage products for consumers across the UAE, GCC, Turkey and the wider Middle East. More than 5,900 employees are engaged in the manufacturing, distribution and marketing various products such as: Water (Al Ain, Al Bayan, Alpin Natural Spring Water, Ice Crystal, VOSS); Snacking (Al Foah, YoPlait, Al Faysal Bakery & Sweets); Grocery (Al Ain Tomato Paste, Al Ain Frozen Vegetables, Al Ain Trading items); Processed Protein (Nabil Foods); Flour (Grand Mills) and Feed (Agrivita)

For more information, please visit www.agthia.com or email us on corpcoms@agthia.com

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