TAKE IT FORWARD WITH THE LATEST DATA-DRIVEN 3D PRINTED PERFORMANCE TECHNOLOGY – ADIDAS 4DFWD
Dubai, August 5th, 2021: Today, adidas Runningintroducesthe latest iteration of adidas 4DFWD – the next step in data-driven 3D printed midsole technology, designed to move you forward.
Combining years of athlete data with the unique technology of 3D printing, adidas 4DFWD is created to provide runners with an all-new running experience. Following its initial limited release in May and a special solar red and white colorway released last month, adidas 4DFWD is now launching globally with a strikinghero core black colorway featuring signal green accents.
For over four years, adidas has developed 4D lattice midsole technology in partnership with Carbon,combining athletedata and Carbon’s Digital Light SynthesisTM technology to produce precision tuned 3D printed midsoles. adidas 4D footwearisamongst the first in the world to use this cutting-edge technology whichoffers the ability to fine tune midsoles to specific patterns of movement, so that athletes can enjoy precision performance with every step.Identified from one of five million possible lattice structures, the 4DFWD is made with nature. The midsole consists of 40% natural and renewable materials with the intent to help end plastic waste.
Theunique 4DFWD cell geometry is coded to compress in one direction only: forward. When a foot impacts the ground, it applies braking forces. 4DFWDreduces these forces by redirecting the impact into forward motion. With every step the 4DFWD midsole shears forward, providing a smooth transition and gliding experience
To mark the shoe’s release, adidas is also launchingthe ‘Take It Forward’ Challenge – a new three-week holistictraining planin the adidas Running app that invites consumers to complete 30km between August 10-31 either through running, walking or treadmill. The challenge will go live on the adidas Running app on August 12.
Charlotte Heidmann, Product Manager, adidas Running, said: “adidas 4DFWD really does take 4D technology to the next level. We identified one perfect lattice midsole that is designed to compress forwards under loading and counter mechanical forces whilst delivering a unique gliding sensation for our runners.”
Also launching today exclusively for Creators Club members is the new adidas 4DFWD PULSE, which combines 4D and EVA technology to ensure a soft landing with every step. Perfectly printed and precisely positioned, the shoe is coded for a smooth run with the 4DFWD heel angled to increase impact absorption, working together with the EVA midsole. This unique design translates into a smooth heel transitionat the moment of touchdown. Thethree-layered mesh upper in the 4DFWD PULSE has been engineered for seamless stretchable support for lateral and linear movement, combined with the outsole designed to work in harmony with the midsole, providing traction as you run.
adidas 4DFWD and adidas 4DFWD PULSElaunch today with early access for Creators Club members and globally from August 12th via the adidas app, adidas.com and selected retailers.
To find out more, please visit: www.adidas.com/4dfwd. Follow the conversation on Instagram, Facebook and Twitter using #adidas4DFWD and @adidasrunning.
adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.