Swisslog appoints David Dronfield as the new General Manager for Middle East
In response to the growing interest in robotic automation throughout the region, David will be responsible to secure new business, manage technology and service support for Swisslog’s customer base
Dubai, UAE; 03August 2021 –Leading automation expert, Swisslog announced the appointment of David Dronfield as the new General Manager for its Middle Eastern operations. Davidbrings more than 35 years of professional experience in the warehouse automationsector with expertise across sales, marketing, business development,project management and in managing senior leadership roles.
With the increased interest in warehouse automation, Davidwill beresponsible for growing Swisslog’s regional customer base and creating awareness aboutthe need for professionally integrated warehouse automation systems. As the new General Manager, Davidwill supportbusinesseswith the provision ofcustom solutions that gives them a competitive advantage.
Having worked in the industry for more than three decades, David brings with him a wealth of experience and industry expertise. Prior to joining Swisslog Middle East,Davidhas served as Founder & Managing Director of Intralogistic Solution, a company providing intralogistic design, supply chain consulting & turnkey equipment solutions. Additionally, he has worked as the Regional General Manager for Al Futtaim Auto & Machinery Company LLC, implementing initiatives for a strategic expansion of UAE based Industrial Storage & Handling Solutions business operations across the GCC region, namely Oman, Qatar, Bahrain and KSA
Davidalso managed business operations in various locations, including the United Kingdom, Australia, Indonesia and Thailand prior to relocating to UAE.
Commenting on his appointment, David Dronfield, new General Manager for Swisslog Middle East, said “I am really excited about this new challenge and am committed tostrengthening Swisslog’s footprint in this market. According to a number of research reports, the warehouse automation market in the Middle East is forecasted to increase from $600 million in 2019 to over $1 billion by 2022. A recent survey also indicated that 96 percent of its respondents said that they expect the warehouse automation value proposition (in comparison to the manual alternative) to increase over the next three years.The future of warehouse is automation, and there is a huge opportunity for increased growth. Swisslog’s proveninnovative solutions can help businessesto overcome challenges, capitalize on digital transformation and scale their business.”
David holds a B.Sc degree in Electrical and Electronics Engineering from the University of Surrey.
Dronfield replaces Alain Kaddoum after over four years of senior leadership at Swisslog Middle East LLC, who decided to follow new career challenges outside Swisslog. Swisslog thanks Alain Kaddoum for his commitment and leadership during his time at Swisslog.
Swisslog delivers data-driven & robotic solutions for your logistics automation alongside reliable, modular service concepts. Collaborating with forward-thinking companies, we are committed to setting new standards in warehouse automation to provide future-proof products and solutions. As part of the KUKA Group, our customers trust the competence of our passionate employees – more than 14,000 people working across the globe.