IBFI expands its up-market Soda offerings with the launch of Premium STAR Signature Series
- The new premium product range includes Club Soda, Tonic, and Ginger Ale carbonated drinks
- Made from all-natural ingredients, the ready-to-drink collection provides a crisp and distinctive taste as it compliments and accommodates modern consumer’s taste
- Relished as a stand-alone or an elegant mixer for drinks, the refreshing line-up of carbonated drinks is crafted to perfection with its taste and innovative packaging
2 August, 2021; Dubai, United Arab Emirates: STAR, the leading homegrown beverage brand manufactured by Sharjah-based International Beverage and Filling Industries (IBFI), expands its product offering to cater to the up-market customers with the STAR Signature Series. Available in three refreshing flavors, the Premium Club Soda, Tonic, and Ginger Ale are crafted with the finest blend of all-natural ingredients. The newly launched STAR carbonated beverages provide a crisp and superior taste to modern-day consumers looking for a perfect companion for their drinks.
The launch of the Signature Series comes as part of the brand’s commitment to constant innovation and to address the changing needs of the marketplace.Adding to the fast-growing line-up of carbonated drinks, the brand is successful in offering a refreshing perspective as it pushes the envelope in the upsurging beverage industry. The visually engaging branding and packaging evoke a truly premium look and feel for consumers through its matt finish packaging and gold inscriptions. As an up-market brand, the STAR Signature Series reflects the brands’ legacy and keen attention to quality owing to in-house innovation and extensive market testing.
Ahmed Bayoumi, CEO, GFI and IBFI, said, “We remain committed to delivering a better experience for our customers that entails understanding their needs and making available world-class products which comply with international standards. Introduction of the new line-up is a testament to our relentless focus on innovationacross the group portfolio as we continue to lead the way in the food and beverage industry.”
Commenting on the flagship launch, Mustafa Saeed – Head of Marketing and Innovation said, “STAR drives its growth aspirations through innovation, insight and its response to the latest consumer trends. With the launch of our brand-new STAR Signature Series, we continue working towards our vision to introduce innovative and refreshing products for our customers. We see a lot of opportunities based on our consumer segmentation and we are certain that the new range will be widely appreciated for its taste and quality.”
“In line with the group’s vision, the introduction of the STAR Signature Series is our promise to cater to changing market trends and evolving consumer preferences,” Saeed added.
STAR is produced by International Beverages and Filling Industries (IBFI), part of the Albatha group, a major business conglomerate in the UAE, with over 32 operating units. STAR is also known for its bottled water and juices along with its carbonated drinks line-up. The brand recently revamped its STAR Juice drink brand with a new look, packaging, and improved taste.
Intending to become the top beverages producer in the region, IBFI and STAR brand have further plans of venturing into new categories with more innovative products lined up in the future.