Dubai-based King Group Hospitality expands portfolio that will boost UAE’s Dh55 bn foodservices sector…

Dubai-based King Group Hospitality expands portfolio that will boost UAE’s Dh55 bn foodservices sector

King Group Hospitality which has footprint in UAE and Thailand, expands its portfolio with the introduction of new culinary concepts in Dubai, despite the challenging situation

Dubai, UAE, July 26, 2021

Key Highlights

  1. UAE-based King Group Hospitality (KGH) is expanding its portfolio that will boost the UAE’s Dh55 billion (US$15 billion) food services sector;
  • As many as 1,303 new food establishments opened in Dubai during 2020, at the rate of 3.5 establishments per day. The total number of food establishments in Dubai at the end of last year reached 19,259, which is expected to reach 20,000 before October 2021.
  • Sales at full-service restaurants in the UAE is expected to grow from US$1.94 billion in 2018 to US$2.34 billion in 2022, while the total sale at the fast-food restaurants is expected to grow from US$3.66 billion in 2018 to US$4.51 billion in 2022, according to Statista.com, a global market intelligence provider.
  • King Group Hospitality is all set to open a new dining concept that serves Eastern and Western food under the same roof and will change the way families eat out;

King Group Hospitality, a Dubai-based international hospitality brand engaged in food services and retail sector, is all set to expand its chain of restaurants in the UAE and Thailand, that will help expand the UAE’s US$15 billion (Dh55 billion) food services sector.

King Group Hospitality (KGH), which owns Amritsr chain of restaurants, currently operates five outlets – two in the UAE and three in Thailand. These restaurants are located in Al Nahda and Al Karama in Dubai and two outlets in Bangkok’s popular tourist spot Sukumvit and one in Phukhet.

Sales at full-service restaurants in the UAE is expected to grow from US$1.94 billion in 2018 to US$2.34 billion in 2022, while the total sale at the fast-food restaurants is expected to grow from US$3.66 billion in 2018 to US$4.51 billion in 2022, according to Statista.com, a global market intelligence provider.

KGH is all set to launch its new chain of restaurants – a completely new dining concept that will change the way families eat out – and will help the industry expand.

The total number of operational restaurants and cafes in Dubai reached 11,813 at the end of 2018, according to the Business Registration and Licensing (BRL) sector in the Department of Economic Development (DED), Dubai.

As many as 1,303 new food establishments opened in Dubai during 2020, at the rate of 3.5 establishments per day, according toDubai Municipality. The total number of food establishments in Dubai at the end of last year reached 19,259, which is expected to reach 20,000 before October 2021.

“Although the sentiments are down due to COVID-19 pandemic, I believe, this is the right time to start new concepts that will thrive once the pandemic gets over,” says Vicky M. Sethi, Managing Director of KGH and a serial entrepreneur,who had launched and popularisedKulcha King, before selling it off to a group of investors.

“Our current flagship restaurants under Amritsr branding, has been doing well, despite the pandemic. More and more people now eat out, especially those who can’t travel due to COVID-19. They are spending their spare budget in staycation and eating out. So, there is a steady flow of business and this summer will not be a quiet summer for the restaurants.”

Amritsr is serves authentic North Indian food at an affordable price. It has recently launched a lunch package for corporate takeaways for as low as Dh22! A family of four could easily eat their heart out within a very reasonable budget of Dh150 to Dh175.

The success of Amritsr comes through word of mouth – by customers who had dined in the outlets.

KGH is a UAE-based international hospitality brand engaged in food services and retail sector where it is making a difference. The company is in final stages of opening of a new chain of restaurants under the brand name of Punjab.

“We are currently hiring people for the new restaurant. We are waiting for the re-opening of flights from India for the kitchen staffs, especially the chefs to arrive,” VickySethi says. “As we come out of COVID-19 pandemic, we are getting ready to serve a growing population in the UAE and Thailand.”

For over 40 years, KGH has perfected the art of food retail services. For us, it has always been quality over quantity, as our staff diligently works on providing the ultimate food experience to all our customers.

KGH traces its origin through its first venture established in 1970 in India. Its CEOManjit Singh’s love for food and a vision for creating a formidable food empire, led to the success of King Group that we see today. The company set foot in Dubai in the year 2008 and since then has grown leaps and bounds.

Ends

Editor’s Notes

King Group Hospitality is a UAE-based international hospitality brand engaged in food services and retail sector where it is making a difference. The company currently runs a chain of five restaurants under the brand name of Amritsr including three restaurants in Thailand and two in Dubai. It is in final stages of opening of a new chain of restaurants under the brand name of Punjab.

For over 40 years, King Group Hospitality has perfected the art of food retail services. For us, it has always been quality over quantity, as our staff diligently works on providing the ultimate food experience to all our customers.

King Group Hospitality traces its origin through its first venture established in 1970 in India. Its CEOManjit Singh’s love for food and a vision for creating a formidable food empire, led to the success of King Group that we see today. The company set foot in Dubai in the year 2008 and since then has grown leaps and bounds.

The current Managing Director Vicky M. Sethi, a serial entrepreneur, has taken the venture forward even further with the formation of Kulcha King. The sheer hard work of his management and staff has led to a remarkable recognition that it enjoyed. In 5 years, it grew from one outlet to 11 outlets in different parts of the UAE and also started a stand-alone concept under the brand of ‘China King’.

In 2017, the brand Kulcha King was acquired by Wakira Investments for Dh28 million. After the brand was taken over by the Saudi Investment Group, King Group Hospitality ventured into Thailand in February 2018 with a launch of its new brand Amritsr. It currently has a chain of five Amritsr restaurants in Thailand and the UAE, managed by a team of more than 150 professionals.

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