BPG continues the momentum winning more industry-disrupting clients

After an outstanding H1 2021, BPGcontinues the momentum winning more industry-disrupting clients

BPG’s new client wins include payments giant Adyenand global edtech leader upGrad

Dubai, UAE; July13, 2021:Award-winning,omnichannel marcomm agency BPG, a part of the WPP network, has added more industry-disrupting clients to its stellar client portfolio. After an incredibly successful H1 2021, BPG’s upward growth trajectory continues with new clients includingglobal payments giant Adyen and international edtechleader upGrad

Adyen isthe revolutionary payments platform of choice for many of the world’s leading companies; including Facebook, Microsoft, Uber and L’Oreal. Adyen has tapped BPG for an omnichannel campaign that includes creative content, activations and public relations, to mark its launch in the UAE. 

upGrad, the global leader in online higher education, has appointed BPG to grow awareness of its programs in the region with a strategic integrated campaign spanning public relations and performance marketing. Founded in 2015 by Ronnie Screwvala, Mayank Kumar and PhalgunKompalli, the international edtech leader has been ranked amongst the Top 50 in the FT Asia-Pacific High-Growth Companies 2021. With programs in future-focused sectors such as data sciences, blockchain, machine learning and AI, upGrad’s curriculum is up to date, industry-relevant and engaging. 

Saranjit Sangar, CEO-EMEA, upGrad, said: “On our mission to fulfill the urgent demand for accessible, high quality higher education, we needed an equally agile, knowledgeable and committed communications partner. With BPG, we are confident of a partner who shares our vision, passion and ambition to support people as they take charge of their own future and careers.” 

“BPG’s refreshed positioning, agile structure and results-driven approach to marcomm has resulted in us winning new business, competing against formidable global agencies. The secret sauce is our bespoke programs, crafted to help each client achieve their business goals, while leveraging our deep regional experience of more than four decades. Our teams across the region excel in delivering high-impactsolutions for clients,” said Avi Bhojani, CEO, BPG.

Ketaki Banga, Executive Vice President, BPG Dubai, added: “At BPG, we champion an ideas-richcreative approach, driven by data, which has brought us positive results despite the challenges. Moving into the second half of 2021, we remain optimistic about accelerated growth, with game-changing clients and exciting campaigns. Of course, this would not be possible without BPG’s truly talented omnichannel tribe, and its people-first culturethat emphasises lifelong learning.”

BPG followed up a promising Q1, having grown revenue from top clients by 31% YOY compared to Q1 2020, with an equally stellar Q2 performance. Operating from its hubs in Dubai and Kuwait,with spokes in KSA, Egypt and the Levant, BPG has bagged clients across a wide spectrum of industries, including fintech, financial sector, edtech, construction, technology, tourism, entertainment and healthcare –validatingthe 40-year-old agency’s strengthened positioning.


About BPG

BPG has been in the ‘business of change’ since 1980, changing how clients’ brands are perceived by their audiences. A WPP company (minority share), BPG Group offers a refreshed agency model, integrated by design and combining performance marketing, media services, public relations, social media, branding and creative advertising, with digital at its heart.

In more than 40 years of business, BPG has enhanced reputations, amplified client media exposure and guided brands to invigorated positions in a market constantly in flux. BPG was chosen to launch the cluster-based knowledge economy in Dubai with Dubai Internet City, catalyze Dubai’s growth as a global retail magnet by launching Dubai Shopping Festival and Dubai Summer Surprises, and drive the public joint stock culture by managing the Union Properties, Dubai Investments, Emaar Properties and Union Insurance IPOs. BPG has executed game-changing comms assignments such as the Doha Asian Games, the IMF World Bank Conference and Dubai’s bid for Expo2020.

Today, BPG demonstrates the same values for a quality client portfolio comprising homegrown success stories, best-in-class global brands and dynamic startups. From strategic consultants and media experts, to creative thinkers, digital specialists and PR advisors, BPG offers an agile base of seasoned professionals, at home with the unconventional. Operating from regional hubs in Dubai and Kuwait, with GCC-wide presence, the multinational BPG team is committed to one goal: making clients around the region more relevant, engaged and successful than ever.

For more information, visit www.bpggroup.com.

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