Dubai, United Arab Emirates, 8 July 2021: Coca-Cola Arena, Dubai’s home of live entertainment has today announced the show-stopping event, CairoBelle, will be taking the stage for an unforgettable Eid Al Adha performance on 22nd July 2021.

After announcing the return of live events last month, Coca-Cola Arena will be hosting a night to remember with performances from famous Egyptian star, Ruby, who will be performing in Dubai for the very first time alongside one of the region’s favourite Arabic Rock Bands, Cairokee as well as the famous Hassan Shakosh.

Set to provide music-fans with an experience unlike anything else in the city, CairoBelle will be taking place on the third day of Eid Al Adha in partnership with Dubai Summer Surprises.

With more than 1.1million Instagram followers, Ruby is a singer, actress and model who rose to fame with her debut single “Enta Aref Leih” in 2003. Since then, Ruby has gone on to release hit singles including “Yal Rumoosh”“Leh Bydari Keda” and more recently “Hetta Tanya”.

Joining Ruby on stage will be one of Egypt’s most iconic rock bands, Cairokee whoses major hit “ya abyad ya eswed” achieved more than 80million YouTube views within just a few months, securing a world record for becoming one of the most watched videos in the shortest amount of time.

Finally, Hassan Shakosh who rose to fame in 2019 will be completing the CairoBelle event at Coca-Cola Arena on 22nd July. Best known for his hit single “Bent El Geran”, Hassan became a music sensation and has most recently performed alongside the likes of top Arabic singers such as Assi El Helani, George Wassouf and more.

Mark Jan Kar, General Manager of Coca-Cola Arena commented on the upcoming show, “After announcing the return of what will be a line-up of unmissable events at Coca-Cola Arena, we are particularly delighted to be hosting such a special performance on the third day of Eid Al Adha, in partnership with Dubai Summer Surprises. CairoBelle concert is set to provide music-fans with an experience which will be unmatched anywhere else in the city. We look forward to welcoming guests back to Dubai’s home of live entertainment at Coca-Cola Arena”.

In accordance with current governmental guidelines, Coca-Cola Arena will be working to a maximum capacity of 1,500 guests, with all attendees required to be fully vaccinated against COVID-19 to enter and follow strict social distancing regulations throughout the event.

Plus, for the upcoming events including CairoBelle, guests are permitted to purchase tickets in pairs of two to ensure that social distancing is adhered to throughout the event.

In light of Covid-19, Coca-Cola Arena also asks fans to remember Dubai Government’s important message of “we are all responsible” and to not attend a live event if feeling unwell.

Coca-Cola Arena’s new protocols and procedures have been developed considering the guidance provided by the United Arab Emirates (UAE) Government Authorities, Dubai Municipality Health & Safety (DMHS), Dubai Health Authority (DHA), Department of Tourism and Commerce Marketing (DTCM) and international safety guidelines as well as the Arena’s management company, ASM Global.

At the heart of Coca-Cola Arena’s return to welcoming back fans for live performances is VenueShield.

VenueShield is an environmental hygiene protocol that has been implemented across all of ASM Global’s venues around the world and will see a comprehensive, best-in-class program deployed at Coca-Cola Arena providing the very highest levels of cleanliness and safety using advanced hygienic safeguards.

Ticket holders are advised to read Coca-Cola Arena’s Covid-19 protocols that can be found on

Set to be a performance of a lifetime, tickets for CairoBelle are available to purchase from


About Coca-Cola Arena

Opened in June 2019, Coca-Cola Arena has revolutionised the live entertainment industry in the UAE and throughout the Middle East. Capable of hosting live shows 365 days a year, the fully air-conditioned, 17,000-capacity arena establishes Dubai as a major destination on the global events circuit. Coca-Cola Arena’s unique automated seating design means it can be adapted to international and local events of all sizes, from international touring artists, sporting tournaments, e-gaming, comedy and live theatre and musical performances, to conferences, gala dinners, AGMs and weddings. Located in the heart of City Walk, Dubai’s lifestyle destination, Coca-Cola Arena is a 15-minute drive from Dubai International Airport and a 5-minute walk from the closest Dubai Metro Station. The region’s largest multipurpose indoor arena, Coca-Cola Arena is an asset of Dubai Holding’s entertainment portfolio and is managed by ASM Global, the world’s leading venue management and services company.

About Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at and follow us on TwitterInstagramFacebook and LinkedIn.

About City Walk

City Walk, the design-inspired open-air lifestyle destination, spans more than 10 million square feet and is a family-friendly hub that seamlessly combines living, shopping, entertainment, hospitality, and wellness options within one integrated space. City Walk offers visitors a unique sense of community and comfort. Whether it is to live, meet, socialise or shop, dine and spend quality time with loved ones in a serene and sophisticated ambience, City Walk has emerged as the preferred lifestyle choice for residents and tourists. Designed to evolve as a city within a city that is easily accessible and offers a multitude of residences, retail and leisure choices at one location, in the city of Dubai, City Walk is nestled in a prestigious neighbourhood on Al Safa Street in close proximity to the arterial Sheikh Zayed Road and the sophisticated Jumeirah Street.

About ASM Global

ASM Global is the world’s leading venue management and services company.  The company was formed by the merger of AEG Facilities and SMG, global leaders in venue and event strategy and management.  The company’s elite venue network spans five continents, with a portfolio of more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences.

From its Asia Pacific headquarters in Brisbane, Australia, ASM Global operates a network of venues that includes convention & exhibition centres in Brisbane, Cairns, Darwin, Newcastle, Sydney, Christchurch (opening 2020), Kuala Lumpur, Muscat and Shenzhen (opening in 2020); Suncorp Stadium in Brisbane, Kai Tak Sports Park in Hong Kong (opening 2023) and interests in major stadia in Sydney, Parramatta and Perth; and entertainment arenas and performance theatres in Brisbane (4), Cairns, Darwin, Newcastle, Perth, Sydney (4), Bangkok (Em Live Theatre and Bangkok Arena both opening in 2023), Dubai, Hong Kong and Kuala Lumpur.

ASM Global’s diverse portfolio of clients benefit from the company’s depth of resources and unparalleled experience, expertise and creative problem-solving. Each day, the company’s 61,000 passionate employees around the world delivers locally tailored solutions and cutting-edge technologies to deliver maximum results for venue owners, and operations, and amazing experiences for guests. By consistently looking for new ways to envision, innovate and empower the spaces and places that bring people together, ASM Global elevates the human spirit while delivering the highest value for all stakeholders. For more information, please visit

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